Apple Watch Challenges Traditional High-End Watch Shipments

In the name of fame, it is hard to bear.

Apple Watch is indeed a praiseworthy smart watch, but we should also realize that Apple Watch does too much in content, exceeding the load capacity of batteries and chips, and too much.

In 2020, the shipment of Apple Watch will reach 44 million 800 thousand, approaching 58 million of the traditional high-end watch brands.

Apple Watch, as the first new intelligent product of Cook's "governing the country", has "Cook color" in many aspects. Unlike the new products launched in the past, it has set up four specialized retail stores in Paris, London, New York and Palo Alto, all located in high-end consumer areas.

All consumers who apply for the test must apply for one on one shopping guide.

For the pricing of Apple Watch, the price of the Apple Watch Edition 18K Gold Edition is as high as 126800 yuan, calling for many high-end Swiss watch brands.

Such as Luis Weedon, Bvlgari and other high-end brands, the store excludes popular consumer products such as "Jobs color" tablet, notebook, mobile phone and other developed countries.

All this shows that Cook is in office, and apple is building a new position: a luxury brand that challenges traditional high-end watches.

The standard AppleCare Plan (Apple warranty scheme) charges 49 US dollars. For Apple Watch products such as Apple Watch Sport, the cost will be 69 US dollars.

Pay your money.

The warranty time can be extended for two years, and two claims for accidental damage (of course, you have to add 79 dollars).

During the extended warranty period, if your Apple Watch Edition is broken, you will have to repair two accidental damage and pay up to US $1000.

And tax.

That is to say, if the operation is not proper and the fingers tremble, there will be no money left.

In addition, Apple also provides a unified package for Apple Watch and iPhone. As long as your iPhone time is not more than six months, and it is well preserved, then Apple is about one hundred U.S. dollars (Apple Watch Sport$149, Apple Watch $169, and the "protection fee").

According to Apple Corp, there are about 90 Apple Watch app available worldwide, and this number will soon increase.

After evaluation, the existing applications are really mixed.

Preset app such as maps, memos and other Apple Watch is pretty good, especially Passbook (identity record book), which can store information codes such as boarding passes, Starbucks cards, even if Apple Pay can not be used, it can also complete payment.

But the third party app is unsatisfactory.

Their reaction speed is mostly slow, and 5 to 30 seconds can be loaded.

Because Apple's own app can run independently, and these third party software usually have to be installed through iPhone.

While pushing news and other news, app can not be realistic all the information reality, can only look at the headlines and summaries, then have to open iPhone; Apple Watch game app is chicken ribs, take the intellectual game "Rules!" for example, the interface is extremely simplified, slow response, no challenge.

Relatively interesting games, such as "Trivia Crack", need to be installed via iPhone, which is better than using mobile phones directly.

In addition, there are also some weird app, such as Apple TV controller Remote, only Mail which can not be returned, and voltage response with unknown sensitivity.

The problems of app will have to be attributed to the limited memory of Apple Watch.

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