Happy Birds Join Hands With Kai Mitchi To Open 400 Stores.

Italy medium and high class men's shirt brand Kay Mitch (Camicissima) brand has recently announced its entry into the Chinese market. The China Securities Journal reporter learned that Kay Mitchell had signed a 25 year distribution contract with the news birds, but the two companies have no equity cooperation. However, if the future is coming to Hong Kong, it will not exclude the possibility of participation.

　 Focus on high-end market

The agency brand is an important way to extend the expansion of the birds. Some analysts said that the implementation of the wedding birds. Brand development strategy Not only is it conducive to sharing channel resources, but also helps the company to achieve rapid expansion of new brands with the help of high quality franchisees. In the industry view, Kai Mitch is a cost-effective brand, acting Kay Mitch, means that the good news birds multi brand strategic layout of the next city.

The news bird said that with the support of the company's strong multi brand operation platform, it should learn from the agent. HAZZYS With the successful experience and the high cost performance of Kai Mitch, Kai mitchin can achieve rapid growth. By 2019, the store will grow to 440 and become the top three in the industry. In the future, the good news birds will continue to introduce the trend trend brand, and rapidly expand the extension to achieve the international first-class brand clothing enterprises.

According to the insiders, there is a huge space for the birds to follow the development route of the top quality men's wear in China. In the past two years, the inventory structure of the company has basically been adjusted, the production line has been improved and put into production, and the staff has been streamlined and reduced. Media advertising It is expected that the company will see a reversal of performance in 2015.

The annual report shows that in 2014 Wedding bird The operating income was 2 billion 275 million yuan, an increase of 12.72% over the same period last year. Net profit attributable to shareholders of listed companies was 134 million yuan, down 16.6% compared to the same period last year, achieving EPS0.23 yuan.

　 Overall layout of transformation and upgrading

The implementation of multi brand development strategy for good birds is not only conducive to sharing channel resources, but also helps the company to achieve rapid expansion of new brands with the help of high quality franchisees.

In 2013, the company adjusted the marketing network construction, while digging deep two or three lines of urban potential outlets, encouraged the original franchisees to expand their stores, and basically formed a multi-level, full coverage marketing network layout. The company also aims to adjust product categories and prices with low rate, high turnover, high yield and Gaoping efficiency.

A few days ago, the wedding bird Union. Alibaba Launch C2B whole category Personal Tailor Business. The normalization of volume business will help to seize the market space of high-end customization business. On the other hand, data obtained from volume body can be used for big data analysis, and support the business development with information synchronization.

The company also set up a good news bird venture capital, using Rong Ying investment platform to promote the development strategy of "industry + investment", and quickly joined the small ghost network. Renren Technology Start the merger. These initiatives are conducive to the use of social networking platform to promote the Internet process, to achieve the layout of the e-commerce platform, to develop and cultivate new business growth points.