Primark Said The Website Only Shows That The Store Does Not Involve The Field Of E-Commerce.

Electronic commerce has become a new battleground for fast fashion and high street fashion, but its position for a long time may even be less important than that of a physical store.

At present, apart from Gap Inc. group's electricity business share of more than 10% of 15%, the other three fast fashion group's electricity business share is very small.

In the middle of 2013, just three months after landing in the British fashion business ASOS PLC (ASC.L), the cheap clothing brand Primark of the British food processing and clothing retail group Associated British Foods PLC (ABF.L) quickly decided to end the test of water e-commerce, from ASOS.com to the next brand.

Primark products from the electricity supplier partners are not unmarketable products. Instead, the brand is popular in ASOS sales. According to ASOS CEO Nick Robertson, ASOS's demand for Primark products is very strong. Many Primark products are sold out, and Primark also decided to double the supply of products.

But ultimately, Primark found that the problem of return and delivery and the high cost of ASOS PLC made the already priced Primark cheap, and the competition from other brands on the ASOS platform was fierce.

The brand supply chain director, Martin White, said if the deduction was made.

Cost, then the profit of Primark will not be left.

For this reason,

The chief financial officer, John Bason, said after the end of the partnership with ASOS that Primark would not cooperate with other electricity providers or launch its own trading website. However, Primark will upgrade its digital platform to provide more thoughtful consideration.

Necessary services.

John Bason acknowledges that online sales will broaden the scope of Primark's customers. But he also said that the current sales density and customer flow are enough to drive brand sales growth. After two phases of trade-offs, Primark finally proves that high street entities are the right way for Primark to reach customers.

For multi-channel and e-commerce Primark parent ABL CEO George Weston's expression is more direct, he said Primark.com for the brand is only a Showroom rather than shops, for the group's most important brand, the flow of people is more important than the electricity supplier.

Facts have proved that although Primark has not yet opened up electricity supplier channels, its sales remain strong, leading several other fast fashion groups.

According to the no fashion Chinese network data, the sales of Primark in the first half of fiscal year ended February 28, 2015 increased by 16% according to the fixed exchange rate. The performance continued to be strong, mainly driven by 11% retail space growth and the new sales of new stores, and the estimated sales growth was 12% in the first half of the fiscal year.

Although e-commerce and multi-channel have become the trend of fashion retailers, not all retailers are suitable for setting up e-commerce channels. Cheap brand Primark is one of them. Breege O'Donoghue, the CEO of the brand, once again reiterated that Primark would not set foot in the electricity supplier when opening new stores in Germany. It would show more details about products and products on the Primark website. She said that the company's profits were not enough to cover the high cost of online sales.