Variety Show Explores T2C Mode Of Electricity Supplier

With the improvement of production efficiency, the labor intensity and labor time of Chinese people are gradually reduced. Leisure oriented And entertainment has become a trend. Against this background, reality TV variety shows are extremely popular under the participation of celebrities. The whole business environment is also undergoing drastic changes. Retail sales, including department stores, are transforming into shopping centers under the impact of entertainment. The demand for personalized, non rigid and non daily necessities for consumers has also been released. Designer brand integration store Become a new trend of consumption.

　　 Hai Lan's home With the name of "running, brothers", "meta" bang Wei and "wonderful flower", all of these prove the attraction of reality TV shows to clothing brands, and use the excellent images of celebrities, daring people and supermodels to point out sales.

Recently, the "reality model" in the love of supermodels, "all models of clothing are sold" has become a recurring advertisement. This is the case after last year's "goddess's new clothes". Once again, the electricity supplier and the variety show jointly developed the T2C mode to capture the fashionable profit "new oil field", and its positioning directly pointed to the trend.

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The impact of the Internet on traditional industries is just like the infiltration of rainwater into the earth. In terms of the Internet of retail industry, it is not simply the construction of an electronic commerce website that is Internet based. It has been divided into 3 different stages.

One is the traditional electricity supplier stage, which is mainly based on the PC end Internet, and the e-commerce platform surrounding product display and trading occupies a leading position.

The two is the O2O retail stage. Due to the emergence of the mobile Internet, the limitation of time and space has been broken, resulting in the service trend of individual centered, anytime, anywhere, virtual and real integration.

The three is the Internet stage of the whole value chain. The Internet has begun to go deep into the core of the retail industry. The most essential resources of the retail industry, such as logistics, capital flow and information flow, will be upgraded with the help of cloud computing and big data to rebuild the new core competitiveness.

These 3 stages are also the process of deepening the transformation of Suning Internet. In the first stage, we went online; in the second stage, we stepped up the offline Internet, strengthened the layout of mobile terminals and O2O integration; in the third stage, we are vigorously promoting the Internet transformation of the supply chain, Internet finance, logistics socialization and public cloud, so as to achieve a comprehensive Internet.