Fashion Week Builds Platform For Display And Experience Of Major Brands.

The impact of the Internet on traditional industries is just like the infiltration of rainwater into the earth.

There are many bright spots in Fashion Week this year. This fashion show is an opportunity for us to interact with brands and consumers, and it is also a platform for us to create and display experience for all brands.

Let me take a look at this fashion week.

(1)

Taking the "cheap coat" to the advanced customization and making good use of the big data service provided by the Internet will be the key to the competitive advantage of the garment enterprises in the future.

(2) the marketing and promotion methods in the clothing market tend to be more scientific and technological.

The exhibitions of all major brands emphasize and highlight the sense of technology, design and art.

(3) brand channel O2O operation mode will become a new competitive weapon in the market. "Store" and "electricity" complement each other and merge online and offline.

(4) future fashion trends need to have their own brands.

The way of docking.

The tide card in the future needs to have a dialogue with the market. It needs to emphasize repeatedly and individuality. Especially for the 90s and 00 in the future, besides knowing how to use their thinking and language, they will know more about their way of communication.

(5) brand should show your design ability and aesthetic attitude as much as possible.

In the real cultural system of clothing, its brand proposition and aesthetic attitude are the easiest to touch.

Future competition is a very intuitive competition. Culture is actually not a slogan for a century old shop. It is not to create nothingness. It needs to show your design ability and beautiful philosophy as much as possible. This is the new look of the future.

(6) the integration of smart retailing and garment industry will be more and more high.

Smart fitting and other applications can achieve O2O interaction online and offline, resulting in real retail.

(7) the children's clothing industry has been awakened, and the competition for children's wear market will be more intense.

The brand pattern of children's wear industry is coming into being, and it will form echelon mode from the aspects of region, grade, style and so on.

(8) "Internet +" will quickly and quickly integrate into China's clothing market competition.

The "Internet +" action plan will focus on the integration of new generation of information technology, such as cloud computing, Internet of things, large data, and modern garment manufacturing, clothing brand marketing and so on.

Develop and expand new industries, create new industry growth points, provide an environment for public entrepreneurship and innovation, provide support for industrial intelligence, enhance new economic development momentum, and promote upgrading and upgrading of national economy.