Shanghai Fashion Week Opens A Wonderful Feast

China's fashion industry is moving closer to the international industry at a very fast pace. When the two parallel docking, it is a new era for Chinese designers to blowout.

The future of Chinese fashion has great potential.

Bogliolo first introduced the Diesel as a relatively young brand, but has established a clear brand connotation and DNA.

After hiring the famous designer and stylist Nicola Formichetti to become the artistic director of Diesel, she carried out a vigorous #Diesel Reboot# program and renewed the new vitality of the tannin fashion brand, which is known for its treason.

Bogliolo, who has many years of experience in China, is acutely aware that the entire Chinese market is expanding at an extremely rapid rate and has undergone drastic changes in the past 24 months:

And the professional class is rising. They are beginning to have a sense of fashion. These people have their own opinions on fashion and brand. They do not blindly pursue trends and trademarks. Instead, they form a new consumption concept that pursues individuality and independent self.

He believes that the causes of this upheaval are multiple: first, China is developing at a rate of ten times faster in Europe, so the speed of change has also accelerated correspondingly. Second, opening up the door and globalization has made Chinese consumers broaden their horizons and found more suitable designs and brands for them. Finally, some mature brands will make them feel bored and lead them to seek interesting, more personal brands.

At the same time, Bogliolo also mentioned that the Internet, especially social media, has changed fashion and made fashion circulation in the world more quickly and smoothly.

In China, social networking is in full swing. He mentioned in particular that WeChat is becoming an effective means of communication.

Diesel, driven by Nicola Formichetti, is also known for its good use of social media.

Next, on the fashion announcement of Diesel, Formichetti prepared a special "show" - many of the models on the show were registered and selected from the Internet.

It is enough to say that to a certain extent, the Internet has turned the fashion industry.

It is chaired by Colin McDowell, an internationally renowned fashion critic.

He shared with three representatives of three independent Chinese designers at different stages of fashion development: Zhang Da, Uma Wang and Shangguan Zhe, sharing their development and experience in the local and international arena, exploring the opportunities and challenges of original design.

Colin McDowell put forward how to look at the domestic and foreign markets, the nationality of designers and the location of products, and the three designers respectively expressed their own views.

Although we have also considered the March.

But Zhang still wants his brand "Boundless" to plough into the domestic market.

Big, growing and the foundation of the local designer's career is his evaluation of the domestic market.

He also mentioned that because of the wide area of China, there are large urban differences.

On the whole, the north and Shenzhen are good choices for designers who want to start their own businesses.

Zhang Da's base camp in Shanghai, he believes that the supply and production environment of Shanghai and its surrounding areas is not as good as that of Guangzhou Shenzhen, but it is superior to Beijing. Shanghai is an open port city with great geographical advantages and can receive the attention of many media.

UmaWang, a popular overseas company, has always insisted.

High quality, many fabrics are derived from manufacturing and production in Italy.

But she thinks the label produced there will not affect the choice of consumers now.

Consumers focus more on the quality and design of clothes, and the background and nationality of their designers are less important.

She also mentioned that the standard of domestic silk and cashmere fabrics is quite high, but there is no post-processing technology that can match Italy's water washing, printing and cold dyeing. This is a problem to be solved urgently in the future upgrading of the industrial chain.

Young designer Shangguan zhe took his unruly brand Sankuanz out of fashion week in Shanghai, then ran a show in London Fashion Week, and then joined the ranks of Paris Showroom.

He admits that the experience of different cities has made him grow rapidly and step by step into an international and professional fashion system.

He also believes that when purchasing raw materials in China, it is easy to meet the problem of ordering quantity limitation and insufficient innovation, so he will go to France to buy more.