Jinjiang International Shoe Spinning Chen Tai Town Officially Launched Chen Tai Shoe Material Market

It is a professional market for shoes spinning with a total area of 7900 mu, and the market volume is expected to exceed 100 billion yuan after the market is completed.

If Chen Tai's industry is a chess game, then planning and construction of Jinjiang international shoe spinning City is an important step in the pformation and upgrading of industrial structure in Chen Dai town. We hope to take this crucial step and drive economic growth.

Build the Asia Pacific professional market the most bearing the "shoes capital" billion industry.

In July 2011, Chen Dai town officially launched the Chai Tai shoe material market, which was listed as one of the 4 hundred billion large scale market projects in the province during the "12th Five-Year" period.

In April 2012, after many rounds of demonstration, Jinjiang officially renamed the Chai Tai shoe material market as the Jinjiang international shoes spinning City, located in the Chai Tai new area, and formally established the project construction headquarters and item company, which are listed in operation.

The same year in April 19th, the international shoe spinning City officially laid the foundation.

The international shoe spinning City project starts with the construction of 400 mu scale market, and will gradually expand to 2200 Mu scale in the later stage.

The first phase of the project was officially put into operation in February 2014. Up to now, the first phase of the project has completed more than 50% of the structural capping. It is expected to complete all structural capping in July and start operation in June 2016.

The first phase of the project is conducted in an orderly manner, and the quality of the project is not slackened. According to Tang Hanming, head of the II section of the first phase of the project, the bidding project was recently awarded the "national green construction demonstration project for the construction industry".

The two phase project is expected to start construction in the second half of 2015 and start operation in the second half of 2017.

At the same time, the project office has been working closely to promote the construction of surrounding commercial services, municipal roads and pportation hubs, and the projects such as Fujian long distance passenger pport station, Strait Petrochemical real products trading market and other projects are pressing ahead with all the preliminary work.

Xu Zhuoyun, deputy secretary of the Party committee of Chen Dai Town, introduced.

As early as the planning stage, there is a very clear and accurate positioning. That is to create a trading center for China and even the Asia Pacific region with the largest scale, the most complete varieties, the latest products of shoes and clothing, raw and auxiliary materials, shoes and clothing machinery and other related industries, and will eventually be listed and issued through capital operation. The international famous professional market with high brand awareness and good industrial effect will be built to establish the leading position of the footwear industry in Jinjiang.

The city has planned seven major functions, first of all, product display and trading. The two most important products and scientific research achievements of Jinjiang footwear and garment enterprises are the centralized display and physical pactions; the three is the publication of information, and strive to become the authoritative publishing organ of the industry information; the three is the trade consultation, including various trade regulations, technical standards and tax policies; the four is the supporting facilities including hotel, finance, design, accounting and other services; five is the logistics and distribution, a modern logistics platform is built to attract a batch of modern logistics enterprises to enter the business; six is the exhibition promotion, through the establishment of exhibition platform, to help enterprises to promote the latest products, to carry out information exchange and to hold ordering meetings; seven is e-commerce, and to synchronously reproduce a shoe spinning City on the Internet, to seize the online shopping market. Xu Zhu introduction, shoe spinning

At the same time, in order to get the online and offline resources to get through, and combine the "tangible" and "invisible" markets better, the shoe spinning City will also strive to build the five major industrial centers: commodity and service trade center, logistics and financial service center, related industry promotion center, international brand cooperative center, and property facilities value-added center.

It is reported that the Jinjiang international shoe spinning City project will be the largest specialized market of shoes and textiles in the Asia Pacific region. After the market is completed, the annual turnover is expected to exceed 100 billion yuan, and the employment population is expected to reach 150 thousand.

The development of garment and textile industry has led to the supporting prosperity of Jinjiang's regional market, especially the shoe material market.

At present, Jinjiang has formed a shoe material market centered on Chai Tai.

Chen Dai has more than 1600 household shoes and shoe machines. The products run include hundreds of shoes, synthetic leather, trademark, shoelace and so on. It is one of the largest shoe material markets in China.

However, there are also prominent problems in the development of Jinjiang shoe spinning market, such as scattered distribution, obsolete management mode, insufficient development potential, and weak regional radiation.

Ding Ding, a hot melt adhesive business, told reporters that three years ago, he rented three stores in the shoe market.

He took a fancy to the location there, which is a relatively concentrated shoe material market in Jinjiang.

However, the rent of these three stores is increasing every year. After two years, the business in the store has not reached its own expectations.

Later, he turned out the three stores and withdrew from the shoe market.

Apart from the rise in rents, there is a deeper reason for Mr. Ding to withdraw from the market.

He said that when he chose to enter the market, he wanted to communicate with other professionals through the market platform and learn some experience and latest information.

However, most of the time, apart from some trade and trade, he basically exchanges and talks business outside the province.

During the interview, one was familiar with it.

Insiders told reporters that there are more than 2400 pavements in Chen Tai shoe market, of which 85% have been sold to individuals and the other 15% are located on the third floor, four floors and poor location.

For rental purposes, the first floor is mainly paved, and two to four floors have offices, dormitories, warehouses and many other uses.

In addition, the owner of the paving material is four or five of the shoe material, and the remaining five or six belong to the sub tenant.

Once the brilliant past, along with the development of the industry, various deficiencies also appeared one by one.

Huang Bin, a professor at Zhejiang University who has conducted in-depth research on the footwear industry in Jinjiang, said: "the foundation of Jinjiang's footwear industry is quite strong, and a relatively complete production chain has been formed. This is a great advantage.

However, in terms of market operation, Jinjiang is still at a relatively low stage of operation. If we can integrate the advantages of the industry through a platform, it will directly help to improve the marketing efficiency and product quality of enterprises. "

It is a common understanding of all circles in Jinjiang to set up the market of raw materials and auxiliary materials for a large size shoe spinning product with complete functions, perfect functions and strong radiation capability.

Under the background of the increasing demand for Industry and the shortage of market matching, the Party committee, government and chamber of Commerce of Chen Dai town proposed to the Jinjiang municipal Party committee and municipal government to establish a new shoe material market in Chen Dai town.

In this way, a large, more high-end comprehensive market, Jinjiang international shoe spinning city came into being.

Shoe spinning City is a "sample" industry pformation and upgrading has been on the way.

Jinjiang international shoe textile city is a "sample" in the development of traditional industries.

In the past year, Chen Tai town completed its annual industrial output value of 54 billion 80 million yuan, and the comprehensive strength of the town area ranked sixteenth in the hundred towns of the small and medium-sized cities in the whole country. It firmly sits on the top of Fujian's strong economy.

However, how to overcome overcapacity and homogenization of vicious competition is the two major problem that faces and needs to be solved in the pformation and upgrading of industrial economy in Chen Dai town.

At the fourth session of the sixteenth people's Congress of Chen Dai Town, Hong Jianli, mayor of Chen Dai Town, said that Chen Dai town will unswervingly advance the adjustment and upgrading of the industrial structure, guide industrial enterprises to optimize and upgrade, innovate and develop, and guide the modern service industry to land, gather and flourish, and steadily promote the pformation and upgrading of the industrial economy.

It is understood that Chen Dai town will strive to develop the "NC generation" demonstration project, guide enterprises to change machines, promote enterprise production intelligence and specialization, guide brand enterprises to develop sub line brands, implement multi brand strategy, establish brand alliances at different levels, encourage international brands, guide enterprises to innovate functional materials, develop high-end fabrics, functional raw materials and new packaging materials, accelerate local matching, and guide SMEs to adapt to the direction of miniaturization, intellectualization and specialization, and speed up the industrial structure of leading leading, chain extension and cluster development.

At the same time, in the pformation and upgrading of industries, Chen will accelerate the development of producer services, and focus on promoting organic integration with manufacturing.

This year, Chen Dai town will arrange the implementation of 19 key projects, with a total investment of 32 billion 706 million yuan and an annual investment of 3 billion 847 million yuan.

By improving the project promotion mechanism, we will promote the efficiency of project production, tap new growth points by market expansion, optimize the market structure and trade mode, encourage enterprises to set up overseas factories, carry out overseas mergers and acquisitions, expand and seize the international terminal market.

Borrow the wind and "along the way"

Let shoes fly farther

"Shoe industry is the pillar of industrial economy in Chen Dai town.

When the economy develops to a certain stage, most industries will encounter bottlenecks.

Chen Dai's shoe industry is facing the same problem, but we will not lay down this pillar industry, but continue to make it bigger.

This statement reflects Chen's town Party Secretary Pan Ziliang's confidence in the development prospects of the footwear industry, and is a commitment.

Chen Dai town shoe industry has experienced many years of precipitation and accumulation, "shoes" has become a banner of the local.

The shoe market of "China Shoes Capital" is also growing steadily year by year. Last year, the annual turnover of shoe materials reached 30 billion yuan, and the total volume of shoes in China reached 70%.

"In the face of difficulties, we must change our mind. There is only one way forward. We must vigorously promote pformation and upgrading and further optimize the industrial structure."

Pan Ziliang said that the Party committee and government of Chen Dai Town, after exploration and innovation, put forward the concept of industrial development of "excellent two into three". "Two" refers to the second industry, mainly refers to the footwear industry, and "three" refers to the third industry, that is, the service industry.

How to promote "two into three"? It is to support enterprises through reform and innovation, enhance brand value, deepen technological pformation, implement lean management and expand broad market.

For projects under construction, we should fully grasp the progress and promote production to form a batch of new sources of economic growth and continuously accumulate the stamina of economic development.

We should highlight the three production development system based on producer services, accelerate the construction of industrial projects such as Jinjiang international shoes spinning City and brand industrial city, and attract a number of shoe design institutions and R & D platforms to enter.

At the same time, efforts should be made to build a variety of architectural complex including residential, commercial, office and hotel.

At the same time, the project is supported by the government and is expanding in Europe and South America.

We should develop more foreign markets and continue to make the system.