The Creator Of Brand Spirit Can Win More Consumers.

　　 World clothing shoes and hats net Not only do you provide more industry information for the needs of the industry, let's introduce the designer Li Jinyuan's idea of design. As a post-90s young man living in urban life, he has a brand new design concept because he deals with street culture and fashion toys everyday.

Li Jinyuan was an art student in high school. He also had his own "Aesthetics" towards fashion. He chose leather design because he was very fond of accessories at an early age.

Reporters learned from the interview that Li Jinyuan is currently serving as EMINI HOUSE. brand women's bag designer in Hangzhou Yi Ni Ni Trading Co., Ltd. EMINI HOUSE. is a fashion city feminine brand, the product concept is "absolute leather art". It is Li Jinyuan's dream to have a designer brand in his design career. He believes this is the common pursuit of many designers.

Designers should take Popular elements Communicate accurately to consumers

Usually, before making the design, Li Jinyuan will visit the market first, and select the leather materials suitable for the brand theme through market research and according to the trend, color and style of the season.

One of the early leather bags designed by Li Jinyuan was inspired by an unexpected geometric cut. He then considered how to apply this element to his handbag, and then according to the theme of the season's "urban elite" and business casual design, he designed a handbag for urban white-collar workers to appear on any occasion.

When the reporter asked what difficulties he had encountered in the design process and how to overcome them, Li Jinyuan said that every quarter of the product must be challenging in the development process, and the market trend, fashion trend, style version and consumer demand are the main research issues. Therefore, we need to conduct thorough research on market research, fashion and fashion trend every quarter, and then develop the products and popular elements that consumers need in the next quarter according to the survey results.

Reporters also learned that Li Jinyuan is now working on the design of EMINI HOUSE winter fashion city women single products. In order to make winter products more warm, he concluded through investigation that wine red will become the key color. Because wine can not only deduce urban avant-garde fashion, but also express Chinese national style.

In his view, fashion is a popular element of every era, and the task as a designer is to transmit these popular elements accurately to consumers.

Many people have different understanding of fashion. Some people think that fashion can only be embodied by rich and luxurious lifestyle support; others think that fashion is simple and not as simple and frugal as extravagance and waste. In fact, fashion is only new and fashionable. Li Jinyuan said.

Designer brand and private custom advocate individuality expression.

When it comes to how to highlight the designer's brand characteristics, Li Jinyuan said, in fact, every brand has its own culture and characteristics. For designer brand, it is the significance of designer brand to make the product trend and elements better fall into place, and design products are more diverse and meet the needs of consumers in terms of life, taste, personality and so on.

Li Jinyuan believes that private customization is a specialized design service based on the needs of an individual or group. Designer brand is a design series with independent thinking, original and strong personal style. This style meets people's needs for life.

Compared with the market, the two forms are actually only a small consumer circle. The product design concepts, design styles, individual expressions, and market orientation between them are worth learning from each other. Only by better linking up can we design better products and win more consumers.

　　 Designer It is the founder of brand soul.

The reporter understands that Li Jinyuan also has deep thoughts on the problems to be solved in leather design industry and the expectation of leather fashion. He said: "when domestic brands convey their brand culture and ideas to consumers, they usually neglect that the designer is the soul of the brand. The brand concept conveyed to consumers by foreign brands is centered on designers, starting from the design of the soul and humanistic aesthetics, so as to thoroughly analyze consumers. Because foreign brands deeply understand a truth, the creator of the brand soul must be a designer. Only by molding the designer's culture, can the brand have vitality.

What he expects most for the future is that our domestic brands can go international and design and enter our foreign products in China. The world clothing shoes and hat network Xiaobian Ping thought that the idea is good, but to the international community, in addition to the need to design quality policy, there is another point is culture. Otherwise, it will become a fashion.