Menswear Fuxing Road: You Are Far From It!

The fashion industry is inspiring a gender war, not related to bisexuals and psexuals.

The men's wear market is developing rapidly: just like a toddler wearing his sister's high-heeled shoes, his growth rate has exceeded women's clothing.

A recent report found that men's sales increased even to catch up with computers and beer. In addition, men's wear and women's clothing sales increased by 4.5% to 3.7% in 2014, and men's wear was dominant.

But like a little brother, it may never really catch up.

From the 662 billion dollar sales report card, women's clothing is still the main force.

Men's clothing sales are only $440 billion, and they are still the primary school students in the fashion industry.

Nevertheless, the fashion trend of women's wear has become increasingly unclear. Some experts even suggest that the new fashion trend is no trend.

In this case, men's clothing is reviving.

Young designers with significant influence over the past few years, such as Jonathan Anderson, Shayne Oliver, Craig Green, have started to be men's wear designers.

Looking back at the past and present, why do all men's designers turn to the design of women's clothing?

Of course, many of them continue to do men's wear series, but women's clothing series will inevitably receive more attention from designers and media.

Marcus Wainwright, founder of Rag & Bone, started designing clothes for herself, and soon his wife asked him to help design clothes.

"You will soon realize that the women's clothing market is bigger and faster.

This is a totally different fashion model. "

He said.

"The men's clothing market, especially in the high-end market, is not big enough to support the cost of upgrading the brand and the fashion show, or any form of advertising investment, or the establishment of the company's daily operating expenses.

"

In the CFDA/Vogue Fashion Fund nominations, the brand Ovadia& Sons, created by Brooklyn twin brother Ariel Ovadia and Shimon Ovadia, has also considered these cost inputs.

"We have discussed many times about women's clothing series.

Obviously, the women's clothing market is bigger than the men's wear market, so there will be more market opportunities.

It seems like a very natural growth strategy, and everyone wants to have a share, which brings more competition. "

They said by e-mail.

"Insiders suggest that we consider the introduction of women's clothing series and ask when we intend to launch.

Of course, this will not happen overnight.

We can't give up too much at the moment, but we are doing a project covering men's and women's wear.

This is the beginning. We also want to see the effectiveness of this project. "

Another nominated men's designer, Tim Coppens, has incorporated some female faces into his design, but he has been very careful in trying.

"This is very challenging, especially when men's clothing is becoming more and more important and growing.

I don't think we should do too much action at the moment, "he said.

"But the reality is that women's clothing does account for a large share of the market.

So it's fun to blend in with women.

Young British designer Craig Green is known as the menswear Savior, but not too obsessed with him.

His complex creative works have been used by female stylists, such as Susie Lau and FKA twigs.

As a hot competitor who may win the LVMH 300 thousand euro award, Green said in an interview with Style.com that he hopes to spend a year or so studying women's clothing.

His future is obviously bright, and it seems unlikely that he will be a man's designer.

In 2013, the designer of New York Public School Maxwell Osborne and Dao-Yi Chao, with the design of 2014 women's wear series, won 300 thousand dollars CFDA/Vogue Fashion Fund award, and won the unanimous praise from fashion stars and editors.

Now they are second only to Anna Wintour, and 23 of the 43 new autumn products they will show this year will be women's wear.

Jonathan Anderson, the most influential and practical designer, began designing men's clothing.

In 2010, he launched the same name series. Two years later, he first tried women's clothing design.

"He may be tired of being reminded of his good intentions and making haste to dress.

As a matter of fact, his men's dress is more interesting than his female menswear. "

At the 2011 J.W. Anderson autumn conference, Time Blanks said.

From the 662 billion dollar sales report card, women's clothing is still the main force.

Men's clothing sales are only $440 billion, and they are still the primary school students in the fashion industry.

Many young designers follow the footsteps of Godfather.

HediSlimane made herself the godfather of Dior Homme.

During his five years in charge of the brand, he "created one of the most recognizable and influential works in men's wear."

Blanks wrote in his 200 year spring review.

Slimane began to design women's clothing series after holding Saint Laurent in 2012.

Since then, the profits of the brand have doubled, and the shares owned by Slimane as designers have not risen.

Raf Simons made ten years of menswear design for his namesake brand. It was not until 2005 that Jil Sander began to design his first women's wear series.

Today, he is the artistic director of Dior, supervising women's clothing products.

His men's wear series is legendary, but if he does not expand his business, his talents will be wasted.

"Some design aesthetics are more suitable for women's clothing."

Nowadays, any men's designer who works in the front line, whether you like it or not, is working in accordance with Hedi and Raf.

Who doesn't want to follow their footsteps?

It would be a great experience to start from the imitation of their men's wear design and to occupy the market.

Perhaps because the successful men's wear designers are too few, the more creative individuals are, the easier it is to stand out.

But sooner or later, opportunities for brand expansion will emerge, for example, all kinds of fashion events, such as LVMH awards, and more encouragement from famous editors and buyers.

Men can't keep their talents.

"From my personal experience, I know that if men's clothing is really fashionable, the men who will buy your clothes are still limited."

Wainwright said, "women's clothing market is bigger and replacement is faster.

Some design aesthetics are more suitable for women's wear. "

It's not difficult for designers who want to succeed.

"You already have a good retail relationship network, and you are likely to have a loyal fan in social media.

You just need to think clearly about the needs of women and the beauty of women.

Obviously, Kanye is not the only man who wants to wear C line.

Finally, if we just want to own our clothes and not give brand growth opportunities, this is obviously too rude.

Perhaps the best way is to let them give us enough attention.

Designers, such as Givenchy's Riccardo Tisci, Ralph Lauren and Rick Owens, have shown that they can create the same excellence in men's wear series and women's wear series.

There is another way to look at this problem: if the news of the growth of men's wear is exaggerated, maybe men's and women's clothing will be a two-way line for designers.

I'd love to see a couple of women's clothing brands in the men's wardrobe. Obviously, Kanye is not the only one who wants to wear C line.

The 2015 autumn series of Vetements is widely discussed. DemnaGvasalia, director of brand design, told Style.com that if Vetements wins this year's LVMH award, he will consider developing men's wear series.

This will be a correct step.