Women's Wear Shop Location Method

Long run women's clothing stores need a unique way of operation. Then, we need to accumulate rich experience and break through from here. Investing in women's clothing stores wants a good harvest and wants to be successful in harvesting wealth. But have you mastered the business skills? Franchised store The courage to practice is the absolute principle of success.

Now many entrepreneurs gather together to talk about the most important thing is the way of women's clothing stores, how to set specific business plan and marketing skills is the answer we have been looking for. Let's go to see more detailed knowledge.

First, pedestrian flow. Generally speaking, a high level of customer traffic will increase the sales of children's clothing stores. However, excessive customer traffic will also prevent buyers from going too crowded, so proper pedestrian flow is the best. At the same time, we should analyze pedestrian traffic in order to determine whether pedestrians' characteristics are consistent with the target market of the store where the location is set, and the long walking time will give customers a sense of retreat.

Second, public transport facilities and road conditions. Road condition refers to the width of the road, the degree of traffic congestion and traffic control. It is not only related to the passenger flow but also directly related to the speed of goods on the shop, so it is also one of the important principles for the quantitative control of the location of children's wear shops.

Third. Shops structure And visibility of shops. We should pay attention to the size of the shops, the structure and shape of the shops, and whether they are suitable for sale. We should also pay attention to the limitations of urban planning, such as hydropower, sewer, heating and so on.

Fourth, the location of the store. Couture The location is generally distributed in three lots. The first one refers to the distance from the city center. The two refers to the distance from the residential area or the trunk line. Three refers to the specific location located in a certain area, such as turn fifth and shop prices. Shop prices will have a direct impact on sales prices and investment recovery period, and will also affect investment costs.

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The "nine character formula" is very important for clothing stores. Let's take a look at the details.

First, "quantity", as the first principle of display, "quantity" naturally has its important significance. As the saying goes, "goods sell mountains," which means that the quantity of goods displayed in order to attract customers' attention and interest, and the display of quantity is also an important condition for the vivid image of stores.

Two, "set", similar products should be concentrated in the adjacent shelves or location. The requirement of centralized display is also the embodiment of "quantity sense display", and at the same time, customers can find the brand or variety that they need more easily according to the category of concentration.

Three, "easy", easy to take, easy to pick, easy to restore is one of the conditions for good merchandise display. Because even if it is beautiful, atmospheric display (stacking), if customers take inconvenient or take it back very troublesome, then good-looking display can not play the purpose of promoting sales.

Four, "Qi", that is, when the goods are listed, try to ensure that a brand or series of goods can be fully integrated and centralized display, so that customers can have more choices and display the neat and beautiful effect on display.

Five, "clean", health and tidiness is a requirement for customers to display products and even the whole shopping environment. While displaying the merchandise, the store staff should promptly clean up the goods and shelves or stacking positions, wipe the dust on the goods in time and reflect the freshness of the merchandise.

Six, "Lian", many goods are related to customers' minds. When customers buy a certain product, he will need to match the relevant products or arrange carefully through the store staff. He will find that buying a product and adding a piece of goods will be a good match, so that the display of related commodities is very necessary; (such as toothpaste and toothbrush, tea set and tea, garbage basket and garbage bag, etc.)

Seven, "time", when selling goods, they need to pay attention to the quality guarantee time and expiration date of goods, especially those with shorter shelf-life, such as pastry and refrigerated goods. Store personnel should follow the "first in first out" display principle. When the goods displayed on the shelves are taken away by customers, the replenishment personnel should first push the back products to the front row, then fill the back spaces with the new products with fresh production dates.

Eight, "bright", that is to say, the location of commodity display should be placed as far as possible, with good lighting, good visual effect and enough brightness to ensure that goods are easy to find and find.

Nine, "color", many customers in the store shopping is impulse buying, and the factors that cause impulse buying desire, besides price, variety, quantity and other reasons, the beauty and visual impact of packaging is also one of the important factors. Therefore, when displaying the merchandise, the store staff should pay attention to the collocation of the products when they are displayed. The combination of cool and warm colors is suitable to avoid the centralized display of the different colors of different commodities, so as not to cause the confusion of customers' vision.

In the increasingly fierce competition in the retail industry today, all kinds of promotion methods and hype ways are used by retailers to the greatest extent, and at the same time, they can do everything they can to decorate the atmosphere with various technologies and means to promote sales.