How To Open A 9 Yuan Clothing Chain Store
The situation of population distribution in the location of clothing chain stores, the nature of the units gathered nearby, the nature of the work, the consumption ability and habits of the region, and whether there are similar shops, if so, we should investigate the business circle.
The more in-depth understanding of the target customer layer, in the store location, the more able to vote for their needs and preferences.
Do not rush to take over the pferred store.
Some people see a certain shop pfer, think its appearance is good, the price is not expensive, then hastily take over, but after the shop opened, it was found that the target market is too small, and even caused "no one to visit" dilemma, but it's too late.
Now there are more and more clothing chains in the clothing market. The 9 yuan clothing chain store is a new fashion chain franchise mode in recent years. So how do we open a 9 yuan clothing chain store? What issues should we pay attention to when we open the shop?
(1), 9 yuan.
clothing
What is the surrounding environment of chain stores?
The good rings of the environment have two meanings.
9 yuan clothing store to make money? One meaning is the environment around the shop.
For example, some restaurants are located near or near the public toilet. Not far away, they are rubbish dump, smelly ditch or dust floating outside the shop, or neighbors are chemical factories with strange smell overflowing. This is the bad opening environment.
Another meaning refers to the location of shops.
Generally speaking, if the shops are located near the station, the commercial area has a high population density or a street concentrated by their peers, this kind of shop environment should have a relatively large advantage.
In addition, the location of the fork road and the corner is better, and the location on the slope road, the remote corner and the tall building is not good.
(2),
Traffic condition
Is it convenient?
It is convenient for customers to stop after they arrive at the store, whether the goods are pported conveniently or not, and whether it is convenient to go to the shops from other locations.
Whether the traffic conditions are convenient or not has a great impact on the sales of stores.
(3) whether the surrounding facilities are beneficial to the shops.
Although some shops are located on the main roads of the city, the barriers on both sides of the main road have greatly affected the business.
Therefore, we should pay full attention to this when choosing street pavement.
clothing
Chain store
There are two typical streets: one is only the driveway and the sidewalk, the vehicle runs on the road, and the line of sight can naturally sweep the pavement on both sides of the street; the pedestrians walk on the street and enter the shop naturally.
But if the width of the street exceeds 30 meters, sometimes it will not be popular.
According to investigation and research, the street is 25 meters wide, and it is easy to form popularity and customer trend.
Another typical street: the driveway, bicycles and sidewalks are separated. In fact, this is a closed traffic. Choosing this location is not good.
(4) population situation in service area.
Generally speaking, the more population there is, the better the density is.
At present, many large and medium-sized cities are relatively concentrated to form various areas, such as business district, tourist area, University District and so on.
(5) target customers' income level.
Setting up jewelry stores and high-end boutiques in the areas where the rich are clustered is the characteristic of high income for target customers.
All kinds of commercial villas or classes around the city are the places where the rich are gathered.
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