Half Of The Women Made In Chengdu Went To Russia.

Every year, the shoe exhibition will attract more than 100 enterprises to participate in the exhibition. Wang Xuegang is one of the few Chinese faces on the 28000 square meter shoe show. As Chengdu's AI min footwear industry The head of the Russian branch, the large Sino Russian contrast logo before the booth, and the spring new women's shoes from Chengdu, all of which show that this is a Russian enterprise with a strong Chengdu gene. And at the door, a Russian dealer who came to inquire about us told us that the Chengdu women's shoes were really popular in Russia.

Statistics show that, as a famous woman's shoes city, 5 pairs of women's shoes made in Chengdu are sold to Russia in 10 pairs. How can we use a pair of women's shoes to pry open the Russian gate thousands of miles away? Chengdu women's shoes have stumbled all the way to Russia, and what kind of winding road have they gone through?

At 1 p.m., there is a big market in Rino. It's the rush hour for the delivery of goods in a day. Push the van back and forth. This is an inclusive market. There are Vietnamese, Thai, Russians and Turks in business, especially in the East. H-90, this is the storefront of Chen Qilong of Chengdu. "You've found it too precise. Sichuan people in the big market may also be me. Chen Qilong was obviously surprised at our unexpected visit. When he was a cook in a restaurant in 1997, Chen Qilong would never have imagined that he would become a man after many years. Shoemaker 。 That day, a friend found him: "do you want to cook a Russian restaurant company?" who would not like to earn dollars abroad? Chen Qilong then quit his job, arrived in Manchuria by train, took a tourist visa, took the train, and went all the way to Moscow. The restaurant was opened by Chinese people. It is not too strange to speak Chinese in a big market called ACT. The restaurant has a salary of $800 per month and bonus. Life is easy. However, there were more people in the restaurant, especially after meeting many people in Sichuan. Chen Qilong discovered business opportunities in his shoes. At the end of 1998, he began to quit and began to string up. The so-called "string" is to contact Wenzhou through telephone, to see where goods are needed and where to distribute them. The goods are sent by a professional logistics company. He does not have to pay in advance. When the goods are sent to the seller, he will pay the manufacturers of Wenzhou after receiving the money. Such a string of businesses, in fact, is also a good income. When it's good, it can earn one thousand dollars a day. When it's bad, it can earn one hundred or two hundred dollars a day. In this way, Chen Qilong worked in ACT for three years. In the past three years, he found out the way in the big market. He found that doing business like this seemed to make a good profit, but in fact, it was in the whole. Profit chain The proportion of their profits is very small. If you make your own source, you will earn more. After accumulating some costs, he decided to leave home and make his own brand. In 2001, we bought some shoes from the mall, and collected many customers' needs. We collected a lot of people's opinions, and the market was out of stock, and many of the fashionable elements of shoes were not strong. In Moscow near the big market, there are some Chinese who do design and report. He finds each other and asks for a brand. Soon, the other side designed logo for his brand, named the shoes "Crony", which means good friends. To get the information and design, he returned home, went to Wenzhou, found a shoe factory, and made a shoe factory according to his requirements. After the shoes were made, he received more than 50 thousand pairs of orders in a month. "40 yuan and a pair of shoes, plus 2 dollars in freight, sell for twelve to three dollars." Chen Qilong said, 3 years later, he went to Guangzhou, Chengdu and other places, looking for shoes factory instead of processing shoes. At that time, there were many footwear businesses in the big market, but few businesses had their own brands. After he founded the Crony brand, he sold the shoes wholesale and sent them to some stores and chain stores. At one time, his shoes were sold all over Moscow. In 2003, his shoes were in short supply, often the goods had not arrived in Moscow, and the next family ordered the shoes to be finished, and worried that they could not get the goods, so they paid the money first. As soon as the goods arrived, Chen Qilong sent the money to the manufacturer, without paying the cost himself. By 2008, he sold 300 thousand pairs of shoes a year at most.