Shoes Putian Should "Wash White" And Pay Attention To Quality.

Putian reconciled with Alibaba and launched the "China Quality" plan. According to the development strategy of both sides, Putian will sell more independent brand products through the Internet at the same time as Alibaba is fighting against counterfeiting. As a world-famous shoe capital, the growth of the high imitation sports brands is not only affecting the Alibaba of the channel business, but also making Putian urgent to wash the white goods.

At 10 o'clock yesterday, the theme page entitled "Putian good shoes" was launched on the Juhuasuan platform of Alibaba. As of 14, two brands had sold tens of thousands of sales. These sports outdoor shoes come from 17 independent shoe brands in Putian, Fujian, and are the same as the world's top brand sports shoes.

In terms of quality, Putian made for the world's top brand foundry for decades is the pinnacle of global footwear manufacturing technology and experience. The above 17 brands have also been heavily screened and have "over the standard" shoemaking process. If the national standard stipulates that the vulcanized sole must be higher than the 20 thousand bending standard, the Putian independent brand Si Wei Qi vulcanized sole can bend to 100 thousand times; the outdoor rubber sole of Luo Chi is as high as 85%, and the national standard is 40%; the endurance test of the basketball shoes of the Voight can be done 60 thousand times, far exceeding the 40 thousand test results of the internationally known brand.

Alibaba's initiative to find a door is a rare opportunity for Putian shoe makers. For Mr. Song Bin and general manager of Putian, they do not want to miss any opportunity to upgrade their brands and develop healthfully.

In the 80s of last century, when Nike, Adidas When foreign brands began to do foundry in China, Putian relied on the advantages of geographical location and manpower cost to become the earliest and most mature footwear foundry base. But some people make use of the perfect industrial chain to make fake products. The mysterious "Anfu electric mall" still sells all kinds of high imitation shoes.

After the rise of the electricity supplier, the illegal activities of "offline sales and online sales" also let Alibaba and Putian fight a "war against fake products".

According to incomplete statistics, in 2014 alone, Taobao seized more than 120 thousand accounts of Putian sellers, including 32 thousand sellers of repeat offenders. The online and offline anti counterfeiting data of Taobao and public security departments showed that nearly 90% of the counterfeit gangs came from the ten main regions. The top three regions were distributed in the Pearl River Delta, the Yangtze River Delta and the southeastern region with Putian as the core.

Prior to this, Alibaba and Putian once crossed the line - the rules of Alibaba's B2B department clearly stipulate that there are no business dealings with several high-risk customers, including Putian businessmen.

Yesterday, Alibaba Ni Liang, senior director of the group's security department, said Alibaba had discovered a large number of complaints in the B2B platform or C2C. Counterfeit goods And goods infringing intellectual property rights come from Putian, Fujian, but now, Ali hopes to provide more opportunities for independent development while providing more stringent anti-counterfeiting.

For shoemaker, though the development of independent brand is long and blocked, transformation is imperative. According to the introduction, in order to develop its own brand, sunway sporting goods Co., Ltd. has invested nearly 300 million yuan in the promotion of Si Wei Qi brand. However, in the eyes of vulcanized lovers, the recognition of Si Wei Chi is still far lower than that of CONVERSE and Vance. In order to fill the high cost of brand promotion, at the end of last year, sunway even used the factory's 2/3 production line for H&M, ZARA, TOMS, K-7, Looklife, BBC and so on.