"Internet +" Changing The Future Of Footwear Industry

Textile footwear

To upgrade the glimpse of the northern goose flying south, the leader can always feel the change of air first.

For the textile and footwear industry that accounts for nearly 20% of Quanzhou's GDP, the same is true.

As China's economy moves into the new normal lane, as a microcosm of the pformation and upgrading of traditional industries in Quanzhou, the textile and footwear industry is stepping on the rhythm of deep integration of information technology and industrialization. In the examination paper of "industrial 4" and "Internet +", Quanzhou's innovative answer is written.

"Industry 4" subverts the concept of production

A shoe spray process requires 6 to 12 workers to work together with pungent odor.

Now, instead of this scene, it is a glue spraying line that can automatically identify the size of the shoe.

Such a change is quietly developing in the shoe production workshop of Quanzhou.

"From the beginning of material cutting to the shoe print of the whole pair of sneakers, soles of sole, computer needles, marking lines, etc., we already have an intelligentized production line that can be connected in series."

Mr. Wu Yu, director of Automation Technology Co., Ltd.

This also means that in Quanzhou, full automatic production of materials from shoes to shoes has become possible.

Such a smooth and smooth manner does not belong to the shoe industry.

In the past, designers needed to print out the process drawings and distribute them to the operators.

Nowadays, as long as the process data is input into the computer, the designer can remotely control the intelligent equipment in the production workshop for production.

This brand new digital technology can be precise to every inch of the needle, and individuality can provide clothing enterprises with fast private customization service in the terminal stores.

Quanzhou textile

Does the movement of technological innovation play only in the workshop? Let us switch the lens to the site of "Haibo" and "shoe fair" held in Quanzhou a few days ago.

In the two watchtowers on the development of the textile and footwear industry, we see that the power of intelligent technology has penetrated into all aspects of traditional industrial production and marketing.

The robot with six joints can move, walk out of the workshop and enter the exhibition. Here, it has a brand-new identity -- shoes and clothes model.

The movement of hands, feet, waist and head is the most eye catching focus in the exhibition hall.

"This project is forced out!" Cai Xiaoqiang, the head of the seven well group of robot development and design company, was astonishing.

It turned out that in the past, Chinese enterprises went to Europe and the United States to participate in the exhibition, but they did not give the booth that they wanted to pay for it. They thought China's window design and products were not competitive.

For this reason, Cai Xiaoqiang took his team and began to invest in the research and development of the moveable models without "ceiling".

Nowadays, the humanoid robot product of the seven well group has been invited to the China Science and Technology Museum, and has won the honor of foreign exhibition organizers.

More importantly, the price is two times the traditional model of the machine model, but brought several times the rate of entry.

In the future, they will speak, walk and even bring us a fashion show.

Extension network extension

"Internet +" changes consumption time and space

The pformation and upgrading of traditional industries should not only install the core of "industry 4", but also expand the extension of "Internet +".

From the horse race to the consumer, last year, a brand wholesale to brand retail change, let Anta take the lead in the sports industry, to achieve the double growth of turnover and profit.

Over the past year, this era driven by "Internet +" has swept through all links of Quanzhou's textile and footwear industry chain.

"In the past, we focused on agents and distributors.

The opportunity for us is to let us communicate with consumers in real distance, each of them is our mobile terminal.

In the view of Hong Qinming, deputy general manager of camkids, with the help of mobile Internet, traditional enterprises have skipped intermediate links such as shopping malls, distributors and so on, and have established inextricably linked with consumers to make products closer and services more timely.

Such a trend is evolving into a trend of the whole industry.

At present, Quanzhou shoes and clothing enterprises, or the development of APP platform, or the establishment of online shop micro stores, has realized the seamless connection of mobile phone booking, order, payment and distribution, facing consumers with their best practices and touching the market pulse.

The thought of "Internet +" not only leads to a change whirlwind in product marketing channels, but also goes back to the core link of enterprise design and production.

361 degrees and Baidu strong joint efforts to jointly produce the first domestic use of Baidu Hawkeye technology access to wearable devices - 361 degree smart children's shoes.

With the technical support of WIFI positioning and LBS services, the shoe can accurately locate children at any time.

Human solicitude in the Internet age has won a warm response from the market.

In this era of surging Internet, innovation is not only the patent of the industry leader, but also the small and medium-sized enterprises.

As maternal and child brand operation enterprise, Quanzhou hook up hands

According to the consumption habits reflected by "big data", Ltd. designs, makes and extends animation stories, and makes personalized cartoon characters the best endorsement of products.

Today, the legend of a new era is being staged in Quanzhou's industrial circles.