Local High-End Women's Clothing Landed In Capital Market

A single product in spring and summer is 2000 yuan ~3000 yuan. If it is not an internationally famous brand, but a domestic brand, many people will think that the price is too high. But in Shenzhen, there are many such high-end local brands. Shenzhen grace Clothing Co., Ltd. is one of them. In April 22nd, 603808.SH landed on the A share market at a price of 19.16 yuan / share. Despite the overall downturn in the apparel industry, the industry believes it is still optimistic about the development of high-end local women's clothing.

Domestic high-end women's clothing has the following characteristics: 1, retail price is more than 2000 yuan, the main price is concentrated in 4000 yuan ~6000 yuan. 2, the main consumer groups are white-collar, business owners, civil servants and other groups. Min Guangya, a clothing retail expert, told the first Financial Daily reporters that the positioning of these brands is a commercial woman of 30~45 years old.

Speaking at an interview with reporters, she said that consumption of high-end women market Great, but still to be excavated, "people have money to spend, the important thing is to do well in the brand".

The announcement of the listing shows that the company is in good condition. In 2014, the company achieved operating income of 743 million 951 thousand and 300 yuan, an increase of 4.72% over the same period last year, and a net profit of 138 million 510 thousand and 500 yuan, an increase of 1.36% over the same period last year.

According to the prospectus issued before, as of September 30, 2014, there were 361 outlets and distribution outlets in the country, including 154 Direct stores and 207 distribution outlets.

He announced that he would raise 728 million yuan in the future. capital In the next three years, we will invest in 136 new outlets and upgrade the existing stores, research and development centers, and replenish operating capital.

Lan said that in the future, it will continue to expand to a second tier city, but will focus on the three or four tier cities. "We find that in fact, the consumption of the three line cities is very strong, and we will choose to enter there as long as there are good and suitable shopping malls."

According to the China national business confidence center "2011 high-end women's clothing market brand development analysis report" shows that during the three years of 2011~2013, the market share of several high-end women's clothing brands in China showed a weak growth trend.

Nevertheless, Xia Guoxin, chairman of the company, also believes that the competition for international brands should not be underestimated. He thinks that the same quality, the price of the international brand is four times higher than that of the domestic high-end brand, and it will take time to build a real high-end brand.

"At present, high-end women's wear. brand The layout is mainly concentrated in the Southern China area. In addition to the great majority of high-end women's clothing brands in the market, such as Mass Phil, the exception, Ying Er, en Shang, Clay Till, Kaiser and other brands are basically concentrated in Southern China, Zhuo Ya and EMMAN Lin, and also belong to the greater Southern China category. Min Guangya told reporters.

"Local women's clothing is subject to specific local consumption. Popular The majority of regional brands are limited, and there are few big brands that are eaten by the north and the south. " Cheng Weixiong, general manager of Shanghai Liang Qi Brand Management Co., Ltd.

As of today's closing, the price of shares rose 27.59 yuan, up 44%, the company's market value has reached 4 billion 415 million yuan.