The European Footwear Federation Confirms That The Footwear Industry Is Not Affected By The Economic Crisis.

The European footwear Federation emphasized that the European footwear industry has made positive progress in the field of employment creation in recent years.

Despite the global economic crisis, there was no significant decline in the number of employment between 2009 and 2013.

At the end of March

At the meeting, CEC gave a lot of encouraging production data, showing that the number and total value of footwear manufacturing increased by 11% and 25% respectively from 2009 to 2013.

European Union countries

The total number of manufacturing is 470 million pairs, with a total value of US $11 billion 200 million.

In the same period, shoes made by the European Union

The total number of countries outside the European Union increased by 46% and the total value increased by 73%.

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According to data released yesterday by the Hongkong tourism board, the number of mainland tourists to Hong Kong in March has plummeted by 45%.

In addition, the number of group visitors to Hong Kong is much reduced by 80%.

The government of Hongkong believes that the drop in sentiment of mainland Chinese tourists to Hong Kong has led to a decline in the flow of tourists to Hong Kong.

Tourists are the main target group of retail sales in Hongkong, so retailers have been significantly affected during this period.

It is reported that Hongkong fashion products sales performance continued to slump, of which jewellery and other precious commodities sales all showed a two digit decline.

In fact, the shrinkage of Hongkong's retail industry has long been a clue. In January, Hongkong officials released data that the sales volume of retailers dropped by 14.6% in the same period last year. In February, the sale of Zhou Dafu's jewellery, Sasa's beauty chain and so on, the first time in the golden week holidays, fell in Hongkong.

In addition, sales of clothing products also declined.

Analysis shows that Chanel's price cut in China since mid March has stimulated retail sales in Hongkong, but has not reversed the overall retail situation.

Meanwhile, Japan and Korea, which are also very close to the mainland, are becoming more popular shopping destinations.

The sale is too cold, which directly leads to further pressure on retail rents in Hongkong.

According to foreign media reports, some luxury retailers in Hongkong have begun bargaining on store rentals, hoping to renew them at around 15% off, otherwise they will move away.

Analysts believe that luxury retailers act directly to save costs, and the rental of prime locations in Hongkong has always been very expensive.

In fact, most small retail businesses in Hongkong have shrunk in 20%-30% since last year.

Compressing rent is a way to save costs.

In this regard, Yang Dayun, President of UTA Fashion Management Group, said that the drop in sales of luxury retail industry marked the decline of Hongkong's trade status and the impact will be long-term. More mainland port cities will become the new focus of foreign trade.

With the development of the mainland free trade zone and the promotion of the global price integration strategy of the major luxury brands, the price advantage of Hongkong's retail industry will no longer exist. In the face of rich overseas shopping choices such as Japan and South Korea, "consumers will make their own judgments".