Children's Products Industry Is Affected By The Economic Environment.

For now, the children's products industry is also affected by the economic environment and has entered the slow lane of development. But with the opening of the second child policy, children's shoes will have strong market expectations in the future.

In Chen Jinbo's view, the market for children's products is still at the stage of industrial homogenization competition. In the future, children's products will enter a new era of multi category and multi industry integrated development, and some specific products will usher in a period of rapid growth.

Qi Kangfeng analysis, with the development of the economy and the improvement of living standards, Consumer The concept of healthy smart shoes will be clearer and the demand will be improved accordingly. As an important production base for children's products, the complete industrial chain will support innovative products in Quanzhou.

Reporters learned that, despite many Smart shoes Still in the stage of discussion or trial. However, upstream suppliers have earlier sniffed this business opportunity, developing professional functional insoles, intelligent soles and so on. Among them, the functional insole developed by the circular plastic foam has been well sold in Europe, America and Japan.

General manager of Fujian Gang Deng children's Shoes Co., Ltd. Hou Jing Guo In this spring and summer new product conference, "innovation and wisdom" will also be the theme of the conference. He said: "Gang Deng has been committed to thinking about the law of children's foot development, studying the characteristics of children's gait, and conducting cross sectoral and multidisciplinary research, so that scientific and technological products can be successfully produced and sold on the ground."

It is reported that in the past two years, the newly launched Bow Shoes and experiential marketing of shoe sales have aroused a heated response in the market. PEAK has also begun to develop smart positioning children's shoes, XTEP will be involved in the development of children's intelligent wearable devices, and will extend to adult sports equipment.

Related links:

Reporters at the shoe fair saw that the pursuit of "craftsman spirit" with exquisite craftsmanship and excellence is becoming the way for many enterprises to survive.

Moisture absorption, perspiration, pebble massage, PU elastomers... A pair of shoe pads looks light and simple, but there is a university question. Since 1993, Ding Rui has opened the factory to make insoles. It has been more than 20 years to identify a road and do it.

"In foreign countries, buying insoles is just like buying socks. High-end products insole can be seen everywhere in supermarkets." Ding Ruizhan said that with the improvement of domestic living standards, consumption concepts are changing. For this reason, Ding Rui has launched the "private order" service of insoles, aiming at the characteristics of customers and the needs of products, developing "one to one" and improving the supporting services.

At the shoe fair, there are not a few enterprises that pursue precise manufacturing and precise marketing. The introduction of millions of experimental equipment, only to create a comfortable sole, the collection of more than 2 feet of data nationwide, only to accurately create the most suitable for Chinese feet.

"Sneakers are foreign products. At the very beginning, domestic enterprises copied foreign brands, but they didn't know why they were designed." Ruan Guoqing, director of Anta sports human science laboratory, said.

We must know why it is so. Chinese shoe companies are also constantly exploring the technological elements behind a pair of shoes, one of the leading brands of local sports shoes, and Anta has pioneered the sports science laboratory in the sporting goods industry.

Ruan Guoqing said that the laboratory of sports science is to integrate the three parts of sports, people and shoes to meet the functional and comfortability of sports.

Today, Jinjiang shoe enterprises are equipped with a large number of advanced international level of technology and equipment. Meanwhile, relying on independent research and development, the city's footwear industry has already mastered 229 core technologies of shoe production, and has 564 patents. Among them, Anta and Guo Hui have become the drafting members of national or industrial standards.

China's manufacturing industry is facing the deep integration of industrialization and information technology, and the footwear manufacturing industry as a labor-intensive industry needs more optimization and upgrading.

Jinjiang has 3338 kinds of shoe making enterprises. Among them, annual sports shoes and tourist shoes account for 40% of the total output of the country and 20% of the world's total output. The local shoe and clothing industry is very big and needs to optimize integration.

Liu Wenru, mayor of Jinjiang, said that the footwear industry will further optimize its allocation of resources through the integration of market forces, deep rooted technology and Internet thinking.