Electricity Supplier Scrimmage Profits Continued Downward Hot Behind The Lack Of Trust

Nowadays, in the young consumer groups, "purchasing".

Foreign clothing, cosmetics and baby products have great attraction to domestic consumers.

Whether it's traditional retail or electric business, it is looking for a share in the cross-border e-commerce market.

What's going on?

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Since last year, China's favorable policies to promote the development of cross-border electricity providers have also been introduced frequently, and the bottleneck problem that restricts cross-border electricity providers is being solved through pilot cities.

In April 17th, the O2O experience center, founded by the Xiasha District of China (Hangzhou) cross border e-commerce comprehensive trial area, was also opened.

Li Chengdong, an e-commerce analyst, said in an interview with the China business newspaper that although cross-border electricity providers are being sought after by capital, the quality of goods is becoming a "pain spot" for cross-border electricity providers.

In addition, cross-border electricity providers have not yet fully solved the problem of profitability, and are still at a loss.

Lack of trust behind fire

according to

The global trade pattern report predicts that the import and export volume of cross-border electricity suppliers in China will grow to 6 trillion and 500 billion yuan in 2016, and the annual growth rate will exceed 30%.

Such a huge market, Ali, Jingdong, vip.com and other major electricity giants have invested heavily.

Vip.com launched the "global sale" in September last year.

In addition to the big business, the traditional enterprises have not forgotten the fat of cross-border electricity supplier.

BBK's cloud monkey global purchase was launched in March 3rd of this year.

BBK said that the global purchase of cloud monkey is one of the priorities of this year's cloud monkey network. The goal of the business segment is to scale up to 150 million yuan a year.

At present, cloud monkey has established global sourcing center in Hongkong, and has set up offices in Japan, South Korea, North America, Europe, Southeast Asia, Australia and New Zealand to find local suppliers and partners.

Today, cross-border e-commerce projects have sprung up and have been announced for financing.

Li Chengdong said that cross-border electricity providers can develop so rapidly, mainly because of consumer demand, price differences, or there is no such commodity in China, such as mother and baby products are just needed.

The brand of mother and infant brand from New Zealand and Belgium has already had a good sale in the Chinese market. At present, Tmall, micro-blog, Jingdong and No. 1 stores are involved.

But the problem is that enterprises need to manage their own businesses directly after purchasing foreign goods from abroad.

"Operation is not such a simple matter. Buying goods from overseas requires warehousing, distribution and services. This series of tests is very big for enterprises."

In Li Chengdong's view, the cross-border electricity providers are at the initial stage, and the enterprises that enter the cross-border electricity business in China are not doing very well. Compared to now, micro-blog is mainly imported from food, while the product experience is not large enough.

Talk about

Vip.com's public relations manager, Yi Li, told reporters that vip.com's "global sale" is still in the process of exploring, and there is not much to be disclosed. The future development space is to grasp the needs of quasi consumers.

"In fact, for traditional enterprises, cross-border electricity providers do not have any special advantages."

Li Chengdong believes that cross-border electricity providers first of all electricity providers, we must consider the users, users have the market.

In fact, overseas direct mining is fair for all enterprises, and there is not much difference in policy advantages.

All along, "Hai Tao" the biggest risk comes from whether the commodity is genuine, and the unknown source of goods often makes it difficult to protect the "Hai Tao" ethnic group.

Mo Daiqing, director of the online retail department of the China Electronic Commerce Research Center, said the opening experience center is also a way for cross-border e-business to gain consumers' trust.

In April 17th, the O2O experience center, founded by Xiasha Park, China (Hangzhou) cross border e-commerce comprehensive test area, opened in Xiasha Wumart supermarket.

According to BBK's responsible person, cloud monkey global purchase will push forward the global purchase of O2O project, and will open the first cloud monkey global shopping experience store in Hunan in Xiangtan in April.

However, Li Chengdong pointed out that the opening experience center is nothing more than selling goods online. In other words, it has found another sales channel.

"Companies that do not cross border electricity providers can operate directly online, and can also be understood as engaging in distribution."

Profitability remains to be verified

"At present, the cloud monkey global purchase has reached cooperation with the Guangzhou Free Trade Zone, this year will also gradually cooperate with the national bonded zones, the cloud monkey global purchase guarantee each single user can receive the goods within 3~7 days."

BBK said.

Now, cross border electricity providers are trying to solve the logistics links which are most criticized by the "Hai Tao" race. The self built warehouse mode has greatly reduced the cost of tax and fees and reduced the clearance time.

In March 18th, vip.com opened vip.com's exclusive "Hai Tao" cross border self built warehouse in Zhengzhou to speed up the delivery time of "Hai Tao" shopping parcels to as fast as the domestic online shopping.

Then, in March 20th, vip.com and Qingdao customs launched the "Qingdao Sino Korean shipping cross-border e-commerce direct purchase import" project, which realized the "Hai Tao" direct purchase of the Korean ocean overnight, and the freight rate also decreased by 30%~50% compared with the air freight.

In March this year, the Hangzhou free trade zone became the first comprehensive cross-border e-commerce pilot area in the country, and Shun Feng Hai Tao also settled in the bonded area of Hangzhou airport.

Shun Feng public relations department official said, due to the integration of electricity supplier information, payment finance, package logistics support, Hangzhou cross-border electricity supplier comprehensive test area for cross-border e-commerce logistics, will have a very good closed-loop support.

However, overseas direct consumers are most concerned about genuine product protection.

For genuine products, the voice of questioning has not disappeared.

For this doubt, Li Chengdong pointed out that the current luxury goods are mainly purchasing agents, because the agent mechanism will surely sell cheaper than the offline stores on the cross-border e-commerce platform, and there is an agent mechanism. Large luxury brands do not want to cooperate with the e-commerce channel.

"For cosmetics, European brands are not willing to work with Chinese brands or because of pricing issues, such as L'OREAL has Chinese agents, and if prices are cheaper with online cooperation, it is impossible for the two sides to cooperate because they are hindered by China's existing agency mechanisms."

Li Chengdong emphasized that jumei.com and vip.com mainly promoted Korean and Japanese cosmetics, because the cosmetics brands imported from these countries were not particularly strong in China. They were new markets, not because jumei.com did not want to introduce them from Europe and America.

"From the current development situation, cross-border electricity supplier profits must go down, and there will be no rise in this year.

Jingdong, jumei.com and jumei.com are also at a loss.

The main category of Jingdong is to make some subsidy policies in order to scale up, and gross profit is also declining.

Li Chengdong bluntly said that the current "Hai Tao" free mail basically has no profit to speak of.

Originally, "Hai Tao" is the business of making money, but with the continuous expansion of its scale, along with the increasingly optimistic capital, the mode of burning money has been opened.

It is noteworthy that the risk of cross border electricity providers is that users can not return overseas products, and the risk of waste products can be borne by cross-border electricity providers themselves.

In the view of SF, the future cross-border e-commerce logistics, because the scale effect affects the cost structure of the supply chain, will inevitably focus on a few services providers who have the ability to do all the supply chain information and facilities integration.

Wang Tianceng, chairman of BBK group, said: "at present, Tmall international, Amazon and other platforms are in the same running line with the global buyers of cloud monkeys.

Step by step, cloud monkey has confidence in the world, and won the top three cross-border electricity suppliers in 12 months, and won the first cross border electricity supplier across the country in 24 months.

In Li Chengdong's view, if the competition is more intense, the cross-border electricity supplier enterprises can not do everything, and will become more and more specialized and vertical.

Each family's capabilities and resources are limited, and enterprises must find their own living space, such as the cross border electricity supplier aiming at the mother infant market, concentrating on mother and baby, and jumei.com concentrating on cosmetics.

The world clothing shoes and hats net is concerned about the development of the electricity supplier, pays attention to the growth of shoes and clothing industry, and pays attention to the fashionable life.