Intelligent Children'S Products Will Become A New Growth Point For Future Industry Development.

POOVE, which advertised the "first brand of exclusive products for young people", has also added "smart" new elements to new products in spring.

In view of the climate change characteristics of spring and summer alternate, POOVE implements the zipper sweater which is ergonomic design, exclusive technology, moisture absorption and sweat relief characteristics, so that the clothing has outstanding quick drying performance, can effectively discharge sweat moisture, improve the wearing comfort, and meet the teenagers' healthy and fashionable wearing experience.

Chen Jinbo, President of POOVE, believes that when young people are in the important stage of growing up, fashion needs health.

He said: "we lean production, at the same time, in the fabric of multi-functional mesh fabric, this fabric not only provides comfortable touch, and has excellent quick drying, breathability, better able to adapt to young people's lively and dynamic character, fashionable and healthy."

Introduction, the concept of health smart shoes originated in Japan, and then spread to Taiwan.

He said: "in China, the concept of healthy shoes has been put forward earlier and more cooperative research institutes.

It is a tedious way of doing things. It cooperated with the research institutes in Beijing and Taiwan for many years. The effect is not very fast. Publicity needs a lot of money, and consumers are accustomed to wearing soft bottoms. The reverse of this habit needs a certain process.

He believes that the development and production of children's health intelligent products must be scientific.

"We and some units built their own laboratories inside the enterprise to collect the raw data, and asked experts to base on them.

Develop new products. "

Qi Kangfeng said that this year, happy Mickey will create brand differences with technology and health, and provide more fashionable and protective products for Chinese children.

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Reporters at the shoe fair saw that the pursuit of "craftsman spirit" with exquisite craftsmanship and excellence is becoming the way for many enterprises to survive.

Moisture absorption, perspiration, pebble massage, PU elastomers...

A pair of shoe pads looks light and simple, but there is a university question.

Since 1993, Ding Rui has opened the factory to make insoles. It has been more than 20 years to identify a road and do it.

"In foreign countries, buying insoles is just like buying socks. High-end products insole can be seen everywhere in supermarkets."

Ding Ruizhan said that with the improvement of domestic living standards, consumption concepts are changing.

For this reason, Ding Rui has launched the "private order" service of insoles, aiming at the characteristics of customers and the needs of products, developing "one to one" and improving the supporting services.

At the shoe fair, there are not a few enterprises that pursue precise manufacturing and precise marketing.

The introduction of millions of experimental equipment, only to create a comfortable sole, the collection of more than 2 feet of data nationwide, only to accurately create the most suitable for Chinese feet.

"Sneakers are foreign products. At the very beginning, domestic enterprises copied foreign brands, but they didn't know why they were designed."

Ruan Guoqing, director of Anta sports human science laboratory, said.

We must know why it is so.

Chinese shoe companies are also constantly exploring the technological elements behind a pair of shoes, one of the leading brands of local sports shoes, and Anta has pioneered the sports science laboratory in the sporting goods industry.

Ruan Guoqing said that the laboratory of sports science is to integrate the three parts of sports, people and shoes to meet the functional and comfortability of sports.

Today, Jinjiang shoe enterprises are equipped with a large number of advanced international level of technology and equipment. Meanwhile, relying on independent research and development, the city's footwear industry has already mastered 229 core technologies of shoe production, and has 564 patents. Among them, Anta and Guo Hui have become the drafting members of national or industrial standards.

China's manufacturing industry is facing the deep integration of industrialization and information technology, and the footwear manufacturing industry as a labor-intensive industry needs more optimization and upgrading.

Jinjiang has 3338 kinds of shoe making enterprises. Among them, annual sports shoes and tourist shoes account for 40% of the total output of the country and 20% of the world's total output.

The local shoe and clothing industry is very big and needs to optimize integration.

Liu Wenru, mayor of Jinjiang, said that the footwear industry will further optimize its allocation of resources through the integration of market forces, deep rooted technology and Internet thinking.