"Internet +" Concept Clothing Department Stores Have Touches The Net.

Since the concept of "Internet +" appeared for the first time after the prime minister's work report on the government, "Internet +" has become the hottest word this year. fashion And avant-garde industries. Of course, no matter which industry, "Internet +" will become a new focus of transformation and upgrading under the new normal.

With the dramatic increase of the innovative consumption demand of the traditional service industries, such as life service, home leisure and convenient travel, the consumption form has gradually moved from "offline" to "online". Consumer behavior has entered the era of personalized and diversified consumption, and the content of consumption is accelerating from commodity consumption to service consumption, survival type consumption to enjoyment oriented development consumption transformation and upgrading. So what can "Internet +" bring to Suining's clothing, food, housing and travel? Can this addition result in multiplication?

In this regard, this newspaper will continue to launch a series of "Internet + Suining" reports from the beginning, starting with the "clothes" that are closely related to the lives of each of us.

clothing

In Suining, as the most traditional industry with people's lives, Garment Retailing is undoubtedly one of the earliest "electric shock" industries. With the development of the Internet, visionary clothing department stores have long recognized the advent of the electricity supplier era, and actively applied them to practice, timely attaching "Internet +" symbols, groping out their own new business models, allowing themselves to integrate into fashion and avant-garde elements in traditional industries, and also bring convenience to people's lives.

"Tai Ba is comfortable, and can choose shopping clothes at home, and do not have to go out, do not have to roam around. As long as you turn on your cell phone, which shopping malls have promotional activities, and which stores have new products, you can always master them." Yuri Huang, a sister who lives in Hedong, is a typical house girl. Because it is a little far away from the city proper, it is usually difficult to reach. Couture Concentrated central business district shopping, and now, as long as the cell phone is in hand, she can "go shopping" anytime, anywhere.

Yuri Huang can enjoy the "shopping mall" life at home, which is one of the convenience brought by "Internet +" in our clothing department store. In our city, as the most traditional industry with people's life, Garment Retailing is undoubtedly one of the earliest "electric shock" industries. With the development of the Internet, visionary clothing department stores have long recognized the advent of the electricity supplier era, and actively applied them to practice, timely attaching "Internet +" symbols, groping out their own new business models, allowing themselves to integrate into fashion and avant-garde elements in traditional industries, and also bring convenience to people's lives.

Core tips

When to touch the net?

As early as 2006, the shopping mall began to "touch the net" first to create its own shopping website; in July 2013, it opened the Sina micro-blog account; opened the WeChat public number in the same year; in April 2015, completed the WeChat public number certification.

What's the change?

Before the mall launched activities, through the display panels, leaflets, advertising and other ways to let the target customers know, now the Internet era, has increased the website, WeChat and other wide range of radiation, low cost way, the activity influence is bigger, the radiation range is wider.

Future trend?

In the era of "Internet +", the clothing department store industry should change from the traditional selling mode of selling products, selling quality and selling services to the new thinking of "experiential consumption", and the "+" should be more deepened, more systematic and more practical.

It is "tandem" with the e-commerce platform, ready to grasp promotional information.

"Dear, thank you for your attention to Sichuan Moore Spring Department Store WeChat platform! We will bring you the latest developments and latest brand information in the shopping mall. In the afternoon of April 23rd, after the reporter paid attention to WeChat's public address in Moore's department store through WeChat, the first message received was close to reporters. From the WeChat platform, reporters can always check the theme activities, new regulations, special hall sales and other information of shopping malls.

From Moore spring department store's WeChat platform, the reporter also learned that in April 13th, Moore Spring Department Store "touches" had a new trend -- completing WeChat certification, marking the "Sichuan Moore Spring Department Store Co." in WeChat public platform to increase user recognition and experience.

"Moore's opening micro-blog in spring!" All the sales promotion is finished... " As early as 2013, Moore spring department store opened Sina micro-blog account and released promotional information in real time. Moore spring department store is the first department store in Suining to open Sina micro-blog. As early as 2006, the mall began to "touch the net" first to create its own shopping website. In July 2013, it opened Sina micro-blog account, opened the WeChat public number in the same year, and completed the certification of WeChat public in April 2015.

Over the past 10 years, through a series of "touches" act, Moore Spring Department Stores successfully achieved the hand in hand with the "Internet +", and the business mode of "Online + offline" has matured.

Their "+" nets become the trend.

As the most popular "Internet plus" in the current business mode, it is closely related to the people. Besides Moore's Spring Department store, Suining's new department store, new capital, Yong Yi Department store, WAL-MART and other large clothing department stores are also unwilling to lag behind, accelerating the pace of entering the field of e-commerce. Through effective interaction between online and offline businesses, traditional retailers gradually try to "two legged" walking, so that the integration of the two will get twice the result with half the effort.

"In addition to traditional promotion, we also integrate online and offline activities." New century department store Suining Xindu marketing department responsible person introduced, at the end of last year, the mall launched the scanning "Suining Xindu" WeChat two-dimensional code, through the customer shooting promotional activities during the store characteristic activities or festival decoration atmosphere photos to friends circle, to friends promotion of organic gifts will be presented, try "Online + offline" business model. As the Suining Yong Yi Department store, which combines movie and TV, shopping, home decoration and food, the "Yong Yi Hui" WeChat public number is launched to "catch up all kinds of lifestyle" and release all kinds of consumption information in real time.

Another market element of clothing retailing -- the small clothing store is another scene. Reporters learned that the "touches" of small clothing retailers in our city were "tasted", did not form a fixed sales mode, only through WeChat friends circle, QQ space and other scattered commodity information. Ms. Zhou, who opened the ladies' clothing store in the central business district, told reporters that her way of marketing was still to open shop and other customers. Only in her spare time did she publish the clothing pictures in the circle of friends through the way of WeChat, so that WeChat friends could choose them.

Changing public shopping is more convenient for merchants to taste "sweetness".

As the most closely connected with people's lives Traditional industries The clothing industry is undoubtedly the first "electric shock" one: from the initial website discount, micro-blog broadcast, to the current public subscription, scan code concessions...... The Internet and the addition of clothing department stores in our city have been doing for nearly 10 years, bringing more and more convenience to the citizens' lives. Buying clothes through the Internet has become an indispensable part of them.

Xiaolan is a staff member of a Jiahe Bridge Company. She is also keen on online shopping. Xiaolan told reporters that her office has nearly 10 colleagues, each colleague playing WeChat, of which 6 colleagues plus our city's clothing department store WeChat public number, are through the WeChat public number learned these department stores promotional activities, new product information and so on, through this way, shopping will no longer be time-consuming and laborious.

The business mode of "Internet +" not only brings convenience to citizens, but also brings "live springs" to clothing department stores. Moore Spring Department Store official told reporters, from the early exploration, to the "Online + offline" mode of gradual maturity, as clothing department store "tounet" forerunner Moore in spring tasted the "sweetness". To give a simple example, before the mall launched activities, through the display panels, leaflets, advertising and other ways to let target customers know, now the Internet era, has increased the website, WeChat and other wide range of radiation, low cost way, the activity influence is bigger, the radiation range is wider.

It is urgent to deepen transformation and upgrading in the future.

"Suining. clothing The retail industry, through wireless WIFI, WeChat marketing and so on, is just the tip of the iceberg of "Internet +". The wisdom of clothing department stores is still in its infancy, and there is still much to do in the future. New century department store Suining Xindu relevant person in charge of introduction, in the "Internet +" era, the clothing department store industry from simple selling products, selling quality, selling service traditional mode, to "experience consumption" new thinking, "+" should also be more deepened, more systematic, more practical.

The responsible person briefed reporters that the transformation of traditional clothing department stores in Chengdu, known as the "spring salt business circle" in the whole province and even the whole country, is worth learning from. In the process of visiting Chunxi Road, you can search everywhere free WIFI full coverage, download the "spring Xi" mobile phone APP, through this mobile client, find the food and parking spots on Chun Xi Road easily, and get preferential information instantly. "Online and offline interactive experience is carried out at the same time, which is to stimulate consumers' actual consumption in the shopping process and achieve better shopping results." This "experiential consumption" combines shopping, leisure, entertainment, catering and other consumer elements. "This kind of consumption experience that can be touched and felt at the scene is not a substitute for online shopping. We can learn from this consumption pattern in Suining, and the traditional clothing department stores still have a huge market. "

"Look at things offline and pay online. In the future, convenient and fast online shopping can make life full of possibilities. " This is not a vision, but a new trend of "Internet +" in the future. Nowadays, wireless WIFI has become a necessity for people's life, and for large shopping malls, free WIFI will also become a shopping mall standard. Reporters learned from the relevant departments, along with the "smart city" construction, the city's free WIFI coverage of the city's 60 square kilometers will be achieved. However, the real "Internet +" is not a free WIFI, nor is it a site for businesses. The O2O platform, mobile phone APP, WeChat marketing and so on are still lack of systematic and in-depth development. "Internet +" There is still a long way to go for Suining.