Jinjiang Shoes And Clothing Build Direct Retail Channel

There are many links in the production and sales mode adopted by the shoe and clothing enterprises in Jinjiang, which aggravate the production cost of enterprises. Now, under the organization of the Jinjiang municipal government, Jinjiang international shoe spinning City provides a full range of services for Quanzhou's local manufacturing enterprises, brand suppliers and e-commerce trade enterprises through the construction of shoes and clothing retail channel service center, boosting industrial transformation and upgrading.

"Due to the original Hierarchical Agency mode, in recent years, a large number of shoes and clothing enterprises in Quanzhou have been competing too much for homogenization, resulting in higher inventory and smaller profits. Large retailers in China have weakened the retailer's ability to operate commodities because of their excessive reliance on brand affiliation." Chen Qiunan, deputy general manager of Jinjiang international shoes textile city trading company, said.

Based on this, Quanzhou shoe and garment enterprises and domestic retail enterprises are in urgent need of establishing direct and efficient. Channel connection This is also the main reason for shoe spinning City to build a retail channel service center: Zero supply for both sides. Retailer The supplier will build a good and direct cooperation platform.

For this reason, Shoe spinning City Jointly with the China Federation of Commerce, the Chinese department store business association and the IBMG international business management group, we have integrated the resources of 8000 super super department stores in the whole country, providing direct docking of high-quality terminal retail resources to the global online and offline channels, and building a global business platform for the global "zero supply and direct collection". The construction of this center will also contribute to the promotion and continuous prosperity of the market of shoe spinning City.

It is worth mentioning that at the shoe fair this year, Jinjiang international shoe spinning City, as the sponsor of China's department store summit, has launched a series of supporting activities to serve the development of the industry. Among them, on the morning of 18, the Jinjiang international shoes textile city "national retail channel service center" unveiling ceremony, shoe spinning City and Jinjiang dragon group and other on-site signing, jointly push the national retail market, help Jinjiang enterprises to open up zero supply channels. In fact, the No. 2 Pavilion of Jinjiang international shoe spinning City has become the main battlefield of its service industry. Heng An, dragon, paper maker, YaLe, Jinjiang baby industry, Wen Chuang yuan and other enterprises and projects are gathered together. The products cover many kinds of clothing, footwear, baby, concept products and so on. It can be said that a large-scale zero supply docking conference was held in Jinjiang. And the influence of these supporting activities is not limited to this Shoe Expo. Many enterprises have reached a cooperation with domestic retail enterprises to enlarge the benefits of the platform to the future development.