The Sand Boat, Orlies Planned To Open A New Store.

Since the opening of the canal in March 15th last year, the popularity and sales have not reached the expected target since the opening of the canal. There are also many empty shops on several floors. At the end of last year, after the new business management team took over, the shopping center was repositioned and planned. At the beginning of this year, the route of "City outlets" was confirmed.

Last year, after a drastic adjustment, it gained 360 million yuan of sales performance, more than 40 brands rose by more than 40% year-on-year sales, and this year's performance continued to maintain rapid growth. Sales in the first quarter rose 29.9% compared with the same period last year, and the first day sales of spring Shopping Festival grew 60% over the same period. The rapid rise of the new boat of the Qianjiang New Town, the retail industry in the last two years, is rather "jealous".

Perhaps for the sand boat, its development in Hangzhou has entered a mature stage, and it is also an opportune time for expansion. So it is planning to open second Oteri J in Hangzhou.

"The volume of the new store is about 8-10 square meters, and the location hasn't been settled yet." Wang Hui, general manager of the sand boat of Qianjiang New Town, said, "we are looking for suitable property. Leasing or self building is feasible. If there is a suitable property, we can contact us."

And now Qianjiang New Town Sand boat The spring Shopping Festival is on the brink of fire. A large number of newly introduced brands have greatly increased the attraction of shopping malls. Wang Hui expressed the hope that it would become a "model store" in the Chinese city of OLE.

In the vicinity of the north city of Hangzhou, Ott Rician, or the canal will take the first step in the street to be "the first North City of Ott Les".

"At present Attract investment The work is basically completed. By May 1st, it will be Canal city street OLE The appearance of "re appearance." Responsible person said that the first floor is mainly leisure cowboy products, and will plan the largest shoe hall in the north of the city. The two floor will have several brands including the clothes and love, the bestseller group, and the brand of hot wind, big mouth monkey and so on. The third floor will be men's wear, leisure and children's products and matching. "In May 1st, there will be 80% to 90% shops on the third floor, and the Starbucks will be opened next week.

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Sales promotion by price reduction will play a better short-term effect, but it is uncertain that it will become a long-term market strategy. It may even shake the foundation of luxury business. In the absence of core resources, luxury electronics business has no confidence in price war.

Chanel and other famous global price adjustment plans and business plan seem to have triggered the Domino effect, and more and more related industries and enterprises should make adjustments. And the domestic luxury electric providers that are more affected have the smell of smoke. The luxury service platform monastery held a special referendum price reduction program called "referendum", the first time to achieve the "user referendum" in the form of deciding the official website of the temple library to promote the luxury brand category.

The so-called "referendum" is actually in disguised price cuts, the difference is that the sale of goods under normal circumstances is determined by the retail channel, while the temple Library's promotional activities are determined by the user. The temple library said it would set up a weekly voting activity and decide the brand and products to be promoted according to the voting results. The brand selected in the first event is LV, which covers LV's classic NEVERFULL series, SPEEDY series and ALMA series. The price reduction is also very impressive. Hundreds of LV bags and single products are directly down by 30%.

The effect is certainly considerable. According to the introduction of the temple library, the first day of the LV promotion campaign of the vote brand made the temple library achieve 3 times the daily traffic volume, and some popular funds basically sold out in 1 hours.

Temple library is considered to be a well-known brand of luxury electric business. It was founded in 2008 and completed the total financing of over $100 million in 2014 for the industry. Moreover, temple library has been reluctant to position itself in the role of pure luxury electric business, but aimed at "high-end consumer service platform", that is, to open up luxury goods purchase, appraisal and evaluation, after-sale maintenance, second-hand circulation of the whole industry chain. Therefore, it is somewhat surprising that it launched a price war in such a high-profile manner.

There are two problems involved. First, brand image is the lifeline of luxury goods. Most of them do not want to see the emergence of price war, because this means that their brand value will suffer great damage, thus losing their competitive advantage relative to ordinary commodities. Moreover, the development of luxury electric business is not ideal because of the full support of luxury goods.

In order to maintain scarcity, big brands have very strict control over sales channels, especially it is difficult to authorize low-priced and fast selling channels. This leads to the fact that luxury electric providers in China mostly use purchasing agents or foreign buyers to rush to buy, or cooperate with agents, but this is a big problem. Think about it, the big ones are willing to build their own network channels, that is, there is no guarantee that they will be supplied to the network platform.

Second, the low price of luxury electric business as a selling point is not necessarily conducive to creating word of mouth. There are third party watchdog agencies claiming that the counterfeit rate of Chinese luxury goods suppliers is not low. Once they are labeled with cheap labels, it is easy to "lie down" when the counterfeit crisis breaks out. Moreover, in the increasingly high cost of physical stores and the heavy pressure of the Internet, luxury brands have already built their own electricity supplier channels, and there will be no advantage in terms of price distribution in front of direct customers.