Thinking Of The Internet After The Transformation Of Commercial Real Estate

The three dimensional city of Wenzhou will soon be built into the largest commercial center in Wenzhou and even in southern Zhejiang. The overall planning, format setting and operation methods of the project will draw on the latest operation experience of the industry, and will create a new commercial real estate format. In May 9th, Liu Yonghao, Feng Lun and Ren Zhiqiang, well-known financial commentators, will gather in Wenzhou to unveiled the mystery.

The business part of Wenzhou's three-dimensional city, from planning, development to operation, is centered around the Internet thinking. In terms of attracting customers, it will also more through online drainage. This attempt has already formed a consensus in the industry. Earlier, in Wanda's 2014 performance meeting, Wanda executives made it very clear that "Teng million" (Wanda, Baidu, Tencent announced joint investment in Hongkong to establish Wanda e-commerce company, fully develop O2O business model) will be Wanda. Shopping Mall Bring huge flow of people.

Vice president of sunshine 100 Fan Xiao Chong Also said that online and offline integration should be the future commercial standard. Traditional business relies on location to intercept natural flow, so location is the first element, but the Internet has reversed this form.

However, what is commercial real estate O2O? It is not simply designing a web page or APP, pushing the merchandise regularly. Promotion information 。 The online terminal is surplus, and information is also surplus. How to transfer appropriate information to the right crowd at the right time, attract them into shopping malls and stay in the shopping mall for a long time is the ultimate goal of commercial real estate O2O. And this requires strong customer pre research, continuous product adjustment, perfect backstage service and competitive commercial space, so that the commercial closed-loop can be achieved. "To do some long-term purchasing analysis with my customers, so that we can know the number of people in their families and the amount of paper towels they use. According to the number of people arriving at home, whether things are eaten up, and then prepare things for my warehouse." This is the wonderful prospect of Wu Yanfen's commercial real estate O2O.

Ouyang Jie, senior vice president of Xincheng holdings, has also described a complete commercial real estate O2O scenario: after the establishment of big data in commercial real estate, the online product and offline activities will be directed to customers through big data analysis. The terminals of commercial real estate should provide indoor navigation for customers, even booking parking spaces and ordering vegetables in advance. Continuous customer new data generation can also help businesses improve their operations. After shopping, shopping malls can also provide customers with goods distribution. The whole process can achieve seamless online and offline connection.

The establishment of big data system should be triple win for consumers, merchants and developers. In addition to providing consumers with great convenience, they can also provide precise marketing tools for merchants, and help the latter manage inventory, logistics, cash flow and human resources to maximize the efficiency of business, family and property. For commercial real estate developers, the conclusion of continuous data flow can help them better define their business positioning and adjust their formats. This will help to enhance the overall return on investment of commercial real estate and shorten the return cycle.