Daphne's Same Store Sales Plunged 16% In The First Quarter

Daphne International Holdings Ltd's sales in March were weaker than those in the 1 and February digits. In the first quarter, the same store sales of core brand businesses fell 15.9% year-on-year, while retail income also recorded a double-digit year-on-year decline.

Daphne international pointed out that the weather was abnormal during the period, which was not conducive to the sale of seasonal goods, and the sales volume and average selling price both fell year on year. However, in view of the fierce competition in the mass market, the group decided to maintain the original new discount strategy during the new product launch.

But benefit from Sales mix The improvement of gross profit margin in the first quarter was in line with group expectations. E-commerce business has also maintained strong growth momentum.

At the end of the season, Daphne International Core brand The total number of outlets decreased by 14 to 6388.

Daphne international fell sharply against the market on Tuesday, the largest drop in the intraday price of 17.6%, to the end of the non stylish Chinese net deadline, the stock market fell 12.98% to HK $2.28.

Many big businesses are singing. Daphne International outlook. Bank of America Merrill Lynch (NYSE:BAC), Merrill Lynch Merrill Lynch lowered its target price from HK $3.35 to HK $3, maintaining a "buy" rating. While JPMorgan Chase & Co (NYSE:JPM), JP Morgan maintained a target price of HK $1.7, and the rating was lowered from "neutral" to "reduction".

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Joshua's children's shoes this order has now been identified in nearly 30 provinces of China's customer participation. From the feedback of this season's products, the new winter products of Qiao Shu children's shoes are widely praised by customers.

In the corporate culture of Joshua's children's shoes, there is a "thing that others have never thought of, something that others have never done". We strive to innovate, no matter from children's shoes R & D, design, materials, or from marketing mode, we are innovating, insisting on doing our own products and following our own characteristics.

Joshua's children's shoes in winter new products, "fashion sports and leisure" products, are divided into three main themes. One is the punk music theme series featuring guitar, geometry, bags and so on. This theme series highlights the punk punk style, which is an independent and strong personality. The application of guitar and keyboard elements is very vivid. It brings a punk rock breeze to children.

The two is the theme of "children's bionic theme series" with the theme of the natural environment. The theme completely breaks through the traditional style of children's shoes in the application of natural elements, boldly innovates, integrates the style of Qiao Shu's brand children's shoes, and has completely formed the taste of Qiao Shu's children's shoes. No matter from the shoes design, color matching, and application of elements, it has achieved the ultimate goal. The integration of sound, line and appearance of elements such as zebra, cat, butterfly and insect is more conducive to stimulating children's imagination, helping children's intelligence development and guiding their cognitive ability to nature.

Three, based on the most popular product elements and best selling styles and structures in the past 1 years, we have carried out comprehensive innovation and upgrading, boldly adopted more distinctive materials and styles to make innovations more daring, and integrated into the brand style of Qiao Shu's children's shoes, so that it has the "fashion derived theme series" with the flavor of Qiao Shu brand. To a certain extent, the series continues the popular style of the market in the past year, and at the same time, it brings forth new ideas to complete its own independent style.

In the face of a more intense market for children's shoes, more and more brands are dying in silence. According to official investigation results of Qiao Shu children's shoes, most children's shoes enterprises or manufacturers have put their main energy on product imitation, so long as others sell well, they immediately follow suit and have no brand style at all. There are also some manufacturers in order to quickly occupy the market, no apparent free distribution, free return, resulting in the terminal replacement rate is too high and goods warehouse pressure, capital can not return to death. Joshua's children's shoes will never take the "old road" without long-term development goals and long-term development plans. We will work together with provincial partners in the winter new product promotion conference in 2015 to create a development path for children's shoes with the characteristics of Qiao Shu, so as to ensure that our partners can make profits for a long time.