BELLE Electricity Supplier Channel Sluggish INNET Men'S Shoes Test Water Micro

E-commerce channel in trouble, BELLE's INNET men's shoes stationed in micro business

Internet development order

Channel has become one of the channels to expand and set foot in all walks of life. After several years of development, many manufacturers have developed rapidly in the development of e-commerce platform, but the development of BELLE's e-commerce channel is not satisfactory.

Recently, reporters learned that BELLE's sports brand INNET

At present, only one product is sold through micro channel, priced at around 100 yuan.

It is reported that BELLE in recent years in the electricity supplier channel performance is not ideal, according to the relevant data, in 2014, BELLE from the first quarter to the three quarter sales performance has declined, a decrease of about 5%.

Just in the past January, BELLE announced the closure of its flagship store in Dangdang, and BELLE's development was in a predicament.

So far, BELLE has not announced new development plans.

It is worth mentioning that BELLE's B2C shopping mall has been known as "Le Tao" and "happy buy".

After the three strong business operators, after the operation of Le Tao and Hao Le, it is difficult to escape the bottleneck of the development of the industry.

This entry into the micro business shows that BELLE is looking for new foothold.