Bo Boli And SANYO Chamber Of Commerce Renew The New Testament To Continue Cooperation

Boboli and SANYO chamber of Commerce renew the new contract and reclaim Japanese distribution rights.

Burberry's product line is dazzling, and all of its series have a classic British style. No matter whether they can clearly distinguish the difference, but as long as there is a "Burberry" logo, so most people can afford it.

In particular, Burberry introduced the two series of Burberry Black Label and Burberry Blue Label launched by SANYO chamber of Commerce as authorized operator in early years: Burberry Black Label, all for men's series, located in white-collar families; and Burberry Burberry gives people the feeling of lightness and simplicity, most of which are women's clothing, and the main purpose is young leisure.

These two series are popular among young people because of their low price and the preservation of the British style. They are popular among young people. Their products are the only selling areas in Japan, and even the headquarters of Britain can not set up the retail services of these two series brands.

This led to the overall positioning of Burberry in Japan as a high-end brand rather than a luxury brand.

Because of this, Burberry decided to close the two series in order to protect and enhance the brand image.

At the same time, measures to recover rights and interests are not limited to this, June 2015.

(Burberry) the current contract with SANYO authorized by the Japanese authority has expired. The two sides have renewed the new contract: they will terminate the authorization of all Burberry London men's wear and women's wear products and withdraw the global distribution rights of the Burberry children's clothing products currently owned by SANYO chamber of Commerce.

At the same time, the two brands of Burberry Black Label and Burberry Blue Label will be closed.

For young and ordinary office workers, it is nothing more than a "blow".

Flinch?

So the following two series of Black Label and Blue Label do not seem to change, but losing the aura of "Burberry" will bring no small impact.

Lately

It also released the two series of "Burberry" in the farewell season. Burberry Black Label still used more classical patterns. At the same time, the iconic windbreaker, self-cultivation suit and casual jacket all showed a strong British flavor. Burberry Blue Label was still the main bright color department.

Actually, the closure here is also a little more complicated. According to the three year contract signed by the two sides, the two brands of Burberry Black Label and Burberry Blue Label will continue to be produced and sold by SANYO chamber of Commerce. However, after the 2015 fall and winter series, they will no longer be called "Burberry" brand names and trademarks, but they can continue to use the classical British grid design, and their ownership is still owned by the group of Burberry.

Meanwhile, SANYO chamber of Commerce, which has been stripped of many rights and interests, will also change its policy. Meanwhile, it is said that it will also introduce the brand Mackintosh London.