Smith Barney Launched A Fan APP Hope To Drive Sales To Achieve 020 Pformation And Upgrading

Is it really cool for us to pform young customers by APP?

20 years after the establishment, Metersbonwe (hereinafter referred to as the American state) closed the 800 door stores in 2014.

The brand decided to shift its focus from line to line.

Recently, the United States announced that it will launch a "fan" APP.

According to the state of the United States, "fan" allows users to match and match the clothes they like.

Feel the pictures and share them on the platform.

If you take the advice and get paid, you can get the corresponding income sharing.

The brand that can be found in "fan" does not stick to the United States, and it will cooperate with other brands to support one click purchase.

Mei Bang said that "fan" has signed with many foreign brands, and will also introduce some brands in Shanghai fashion week this autumn. It is expected that by the end of 2015, there will be more than 300 brands signed by the new platform, with more than 10 thousand single products, most of which aim at consumers in the field.

In addition, it will attract professional stylists to enter and provide users with suggestions for wear.

The APP will be launched in April 30th, so it is not yet possible to find it in the application market.

But from concept to UI design, there are many similarities between "fan" and American fashion Mashup APP Polyvore.

But for the US brand, which has become an aging brand, it is not realistic to expect this APP aggregated brand and user participation mechanism to enhance the customer stickiness for the United States and promote the sale of free products.

{page_break}

In 1995, Zhejiang businessman Zhou Chengjian founded Metersbonwe, and many native lands.

Similarly, the expansion mode of Smith Barney was also very extensive, and was once keen on opening flagship stores in the first tier cities.

But with the competition of fast fashion brands such as Zara and H&M to join the Chinese market, too many stores are becoming a burden. In 2012, the US stocks were 36 million 208 thousand, and slightly improved to 28 million 963 thousand in 2013, but by 2014, the stock had risen to 31 million 425 thousand.

Old customers grow away, and the design and brand image of American bond products can not attract new young customers.

From 2012 to 2014, Metersbonwe also experienced several times of executive turnover, and the characteristics of family businesses became more obvious. For example, the leader of "fan" was Zhou Chengjian's son Zhou Bangwei.

In 2014, the United States closed nearly 800 stores.

Zhou Chengjian said that closing a lot of stores means giving up the current profits, but in order to develop in the long run and adapt to the Internet era, more stores will be closed in the future, so that smaller stores can realize light assets.

Reducing the size of the stores has saved the United States 20% of the cost, which has been used in the development and operation of APP.

"America was formerly a channel, but now traffic is king.

We are going to display our products in the cloud. There is no need to open three stores on Nanjing East Road in the Internet age. "

Zhou Chengjian, chairman of the US state.

As early as 2013, the United States had withdrawn its self run from the listed company.

Shopping website Bong net announces the launch of O2O mode, which will eventually be integrated into "fan".

Zhou Chengjian hopes that through the APP vertical integration resources, the company will shift from the large-scale shop wide distribution channel mode to online precision marketing, in order to solve the problem of high shop cost and lack of attractive products.

But look at the April 22nd evening press conference. Shi Yuzhu and all the Internet celebrities on the stage are sure that young customers will find this cool.