Chinese Men'S Clothing Industry Busy Pformation "Winter"

China

The "winter" is still going on.

With the launch of the 2014 annual report, the men's clothing industry, which is suffering from the dilemma of "high inventory and terminal downturn", has not surprised the outside world.

In Zhejiang, five listed companies involving men's clothing business have also issued annual reports.

From the perspective of performance, the trend of polarization is remarkable.

In a depressed market environment, measures such as shrinking outlets, pferring industries or even leaving the industry have become the choice of men's clothing enterprises.

Men's clothing business performance shows industry downturn

"Last year, the domestic clothing market continued to be weak, and the living environment we faced became more and more difficult."

An industry executive describes the status quo of men's clothing industry.

At present, YOUNGOR, news bird, Georges white, Busen shares, and 5 Zhejiang listed companies of Shanshan stock have released their annual reports last year, and the performance of each company has shown two days of ice and fire.

Among them, the net profit of news birds was 134 million yuan, a decline of 16.6%; the operating income of Busen shares decreased by -26.21% compared with the same period last year, and net profit was sharply reduced by -1820.16%; the net profit of Shanshan Group shares increased by 70%-120% compared with the same period last year, but mainly due to the sale of bank shares in Ningbo.

According to its 2014 semi annual report, its main business in the first half of last year saw a slight decrease in revenue and net profit compared to the same period last year.

Georges white made 658 million yuan last year, net profit of 81 million 670 thousand yuan, increased by 13.11% and 24.75% respectively. YOUNGOR expects net profit to increase by more than 120% last year. In the first three quarters of last year, its brand apparel business profit increased 23.5% over the same period last year.

Compared with several enterprises in Zhejiang, other men's clothing in China

Performance is a large area of fall, performance has experienced an unprecedented dismal:

According to the 2014 earnings report, the annual revenue of the seven wolves was 2 billion 390 million yuan, down 13.79% compared to the same period last year, net profit fell 24.19% year-on-year, the annual revenue of card slave road was down 12.41%, net profit fell 90%, while the revenue of Kaiser shares rose 6.9% compared to the same period, but net profit still fell 74%.

From the perspective of the apparel industry, the statistics of the China National Business Information Center show that last year, the retail sales of clothing commodities of major large-scale retail enterprises increased by 1% over the same period last year, the growth rate dropped by 4 percentage points compared with that in 2013, and the retail sales of all kinds of garments in the 100 major large retail enterprises decreased by 0.3% compared to the same period last year, and the growth rate dropped by 3.7 percentage points.

Busy pformation of Listed Companies in winter

With the vigorous development of new business models such as e-commerce, Internet + and so on, consumption has entered the era of information symmetry and price pparency. In the past, the traditional clothing industry mode with high investment, high growth rate and high return rate has undergone subversive changes.

This feature has also emerged from the "downsizing" of several listed companies in Zhejiang.

In 2012, in the early stage of the listing of George White, the marketing network construction project was formulated, and 12 professional clothing marketing centers and 7 direct camp image shops were planned to form a nationwide marketing network.

In the fourth quarter of last year, the market affected company announced the termination of the project, and decided to use all the remaining funds of the project for permanent supplementary liquidity.

However, the net profit declined for two consecutive years, but last year, it decided to close the wedding bird business, while the number of outlets was further reduced.

Last year, the number of news bird sites dropped by 31.

And its flanges and St. John's brand outlets also decreased by 24 and 15 respectively.

YOUNGOR's sales outlets increased by 49 compared with the beginning of last year due to the increase of shopping mall outlets, but its self operated outlets and concessionary outlets decreased by 22 and 16 respectively.

Apart from the "downsizing" of outlets, industrial pfer has also become the pformation path of several listed companies involving men's clothing business in Zhejiang.

Last year, YOUNGOR invested 500 million yuan to build YOUNGOR (Hunchun) International Garment City project. YOUNGOR textile city also moved and pferred to Shengzhou as planned.

Georges white has preliminarily completed the strategic plan of pferring production base to Henan and other central and western regions last year.

In order to avoid market risks, Zhejiang clothing enterprises are widen on the road of diversification.

For the development of clothing custom business, Chinese fir shares are involved in lithium battery materials business and financial equity investment, and YOUNGOR has made a "money" source in the real estate development and investment business.

Earlier this month, the Busen shell, which failed to sell its shell at the end of last year, pushed the shell sale plan again. The reorganization will change the controlling shareholder of the listed company, and the company does not rule out the possibility of major changes and adjustments to the assets, business disposal or main business of the listed companies in the next 12 months.

For men's clothing industry

Senior market participants pointed out that facing the new market situation, local men's wear

We should accelerate pformation and breakthroughs in product design and sales channels.

Wang Zhuo, vice president of China clothing association, believes that the pformation of the local men's wear industry is the "machine" that is "dangerous".

Through the pformation, Menswear brand will upgrade the product design and sales channels in an all-round way, so as to find the road of sustainable development.