Textile Industry Downturn, How To Cope With Low Tide Of Textile Industry?

　　 Market downturn Textile machinery industry The key to transformation and upgrading

How to adjust and upgrade in the market downturn? Home textile enterprises give the same answer: pay attention to changes in user needs, and strive to create greater value for customers.

Every profit of the enterprise comes from the customer. In the limited market space, who can create greater value for the customer, who wins the customer. To satisfy users, we must understand the needs of users. Therefore, many enterprises have put forward the slogan "let users satisfy 100%" and "satisfy all the needs of users". However, there are not many enterprises that can really achieve this.

Currently, domestic Textile industry It is in a critical period of transformation and upgrading, which requires spinning machine equipment to provide assistance in the aspects of energy saving, efficiency, labor saving, information control, environmental protection and so on. In the past few years, with the rapid development of China's cotton spinning and chemical fiber industry, the focus of product development was mainly focused on cotton spinning and chemical fiber equipment, but ignored the development of other fields. As a result, there are oversupply of textile machinery products in some fields, while enterprises in some fields are complaining about not buying the equipment needed for production. For example, the industrial textiles industry has developed rapidly in recent years, showing great prospects for development. However, in the field of industrial textiles, the equipment used for high-end products still needs a large amount of imports. The ramie industry with Chinese characteristics is facing a shrinking situation, which is closely related to the backwardness of equipment technology.

As Gao Yong, vice president of the China Federation of textile industry, said, textile machinery enterprises can no longer focus on the field of equipment that is large and extensive. They should pay more attention to the equipment needed in the downstream market. For the equipment technology with narrow application scope, small demand, difficult technology and unfamiliar with enterprises, we should conduct research and tackle problems, and change the situation that "some enterprises are free to do something and no one is doing anything".

　　 Textile machinery enterprises How can we better approach users and meet needs?

First of all, we should consider the problem from the user's point of view. The equipment of spinning machine has the characteristics of close combination with technology, which requires firmly grasping the essence of "user needs" in the process of product development, and "user participation" runs through the whole design and development system. In sales and service concept, we also need to think from the perspective of users. It is difficult for everyone to satisfy the needs of all users. As an enterprise, it is necessary to have products with wider functions and wider application scope, as well as an open and flexible operation and service process, so as to satisfy users' individual needs by differentiation strategy. For example, according to the user's purpose, the equipment and components can be reasonably allocated. The equipment and components that are equipped with domestic equipment are universal. No matter what kind of products they are produced, the configuration is the same and many. However, this leads to the fact that the accessories that users really need often fail to meet the technological requirements, and the spare parts do not need to be idle, resulting in a lot of waste.

Second, we should grasp Textile market Development trend. The market is changing rapidly, and the needs of users are changing along with the market situation. Only when we grasp the market information with a keen eye and grasp the trend of market development, can we truly understand and even guide the needs of users.