The Price Reduction Strategy Has Generally Predicted That The Weak Domestic Market Will Be Stimulated.

Reporters noted that Chanel's price reduction strategy, so that the general forecast will stimulate the weak domestic market, and optimistic about the future of the luxury industry in 2015.

In April 9th this year, Chanel cut its price for second days. The price of luxury brands Hermes and Christine Dio rose to the highest level this year, 342.3 euros and 183.15 euros respectively. The stock price of Louis Weedon group also ushered in third high 171.9 euros this year, up 5.2% in April 1st compared with April 10th.

The Swiss stock has also had a chain effect, rising 7.85% from 78.3 Swiss francs in March 31st to 84.45 Swiss francs in April 10th. The share price of Prada and Kai Yun group also rebounded slightly, compared with 1.78% and 2.34% respectively on the previous day.

It is worth noting that the price of major luxury brands in 2015 is strongly contrasting with that in 2014, and most of them are rising in different ranges. Hermes Share prices began to pick up at the end of October 2014. After the shocks in February and February, the share price rose sharply from February 25th to 21.3%. Dior's share price recovered slightly later, rising from 126.69 euros in December 15th last year to 179.15 euros this year, with 42% gains. Louis Vuitton group and Kai Yun group also recorded 30.1% and 16.5% gains this year. The daily economic news reporter learned that Luxury brand One of the main reasons for the sluggish sales in China is that the low euro exchange rate has led to an unusually hot purchase. Euro versus RMB exchange rate Recently, it has fallen to the lowest point since the birth of the euro.

At the same time, the sales of major brands in Europe and the United States rose sharply. For example, the 2014 annual report of the Swiss peak group showed that although sales in Asia Pacific region decreased by 2% compared with Japan, Europe and the United States rose by 201 million euros or 15.85%, while the 2014 mid term annual report of Italy brand Prada showed that Italy, the Americas and the Middle East were three largest net sales leading regions, with an overall increase of 27.6%.

LVMH group recently released a quarterly report in 2015, compared with the same period in 2014, Louis Weedon group in Japan and other Asian markets, respectively, by 10% and 6% of revenue, while Europe and the United States combined growth of 19%, offset the poor performance of the first two markets; the 2014 annual report of the group also showed that the annual growth rate of 51% in Western Europe and North America far exceeded the 26% in the Asia Pacific region, leading to sales growth last year.