India Carpet Industry'S Export Demand Surge Is Undergoing Major Changes.

The traditional market of carpet industry in India has been saturated. However, the opportunities for emerging markets are coming. Although the handicraft industry in India is booming, the demand for carpets in the international market is much higher than that in China.

India is one of the largest producers and exporters of manual carpets in the world. Although domestic demand for carpets has declined, foreign demand has increased. Nowadays, people's preferences in carpet design and texture have changed. India carpet industry The future development of production is in line with customers' preferences.

In recent reports, India is known for its exquisite handicrafts. Carpet industry Witnessed the surge in demand from abroad.

Since independence, the carpet industry in India has been showing an export oriented growth. It is an ancient industry of considerable size, employing about 2000000 weavers.

Although India is the world's largest producer and exporter of carpets, it is a pity that demand for hand-made carpets is falling. Ashish Bansal of traditional export limited said that although India handicraft industry is booming, the demand for carpets in the international market is much higher than that in China. Since independence, India has made significant progress in the industry. Especially since 70s, the growth of overseas demand has stimulated the production and export of carpet. As a result, the export value was about 300 million rupees in 1947-48 years, and 1 billion 100 million rupees in 1970-71 years, doubling in 2006-07, exceeding 36 billion rupees. However, according to a research report of the wool Research Association, after 2007-08 years, the export volume declined sharply due to the global economic recession.

The main markets and export areas are developed countries.

2013-14 years, Hand woven carpet The total export volume is US $1 billion 37 million. As many as about 1000000 export countries, of which 88%-89% is developed, and the other developed countries and a few developing countries. India carpet has a special status in developed countries. The two largest developed carpet markets in the United States and Germany account for 76% of India's total exports. The United States occupies the largest share. For example, the United States accounted for 40% of India's total exports in 2011-12 years.

India carpet industry is an export oriented and labor-intensive industry. In addition to bringing in foreign exchange, it also provides employment for many people. Most carpet production was carried out in Bhadohi, Agra, Jaipur, Srinagar and Danapur in northern India.

The Aditya Wattal of Chinar International (India buyer) expressed "the demand for carpet in European countries is huge, and we also accept orders from home, though relatively small overseas demand."

Consumer preferences change

Over the years, consumer preferences for design, material and price have changed.

New Age Rugs's Adeel Khan said: "now people prefer cotton carpets, which are affordable and washable."

Although the electricity supplier and household products industry is booming, the development prospect of India carpet industry is still unstable. There is still demand for high-grade silk carpet abroad, but India's demand for such high-grade carpets is declining. This prompted the industry to shift to affordable and easy to maintain carpets.

Aditya Wattal added: "the hand woven carpet in India is highly competitive with woven carpet in developed countries. We have been working with major furniture stores and retail stores in the United States, and the demand for colored cotton, silk carpets and small brightly colored carpets is the largest.

Overseas demand is the colorful printed carpet, which is very simple for us. At the same time, we also bear in mind Indian preferences and sensitivity to price, and produce the carpet they need.

In short, the carpet industry is undergoing major changes. Traditional markets are saturated, but emerging market opportunities are coming. Carpet like Hand-tufted, which is new and inexpensive, is attracting new customers. However, the total sales of the carpet industry has stagnated in terms of value. Therefore, traditional carpet business is no longer relevant. There is no single customer. Markets may stagnate easily. The future development of the industry must produce products that meet customers' preferences.