The Three Changes In Chongqing'S Exhibition Industry Reflect That The Industry Will Enter The Outbreak Period In The Future.

Exhibition changes reflect Chongqing's exhibition industry fission

Exhibition industry in Chongqing

Since the founding of the people's Republic of China, since the founding of the people's Republic of China, it has gone through three epochs: the era of industry and trade, the era of exhibition center and the era of International Convention and Exhibition Center. In the heart of the old exhibition people in Chongqing, these three times have indelible age imprints. The changes of the pavilion reflect the changes of the times, record the past of Chongqing exhibition industry, and look forward to the future of the exhibition industry.

According to industry information, in 2014, the total exhibition area of Chongqing Convention and exhibition hall was 70 square meters, ranking the first place in the western region.

There are 6 main exhibition venues in the city. Besides the Chongqing International Convention and Exhibition Center and the Chongqing Exhibition Center, there are also the Chongqing Agricultural Exhibition Center, the Chongqing planning exhibition hall, the Three Gorges Museum, and three years ago, the new construction area, 600 thousand square meters of the world's top ten, the exhibition area 200 thousand 200 thousand, the second largest Chongqing International Expo Center in the western region.

"The rise of the national Bo will bring or will be a new era.

It has successfully solved the bottleneck of Chongqing's failure to undertake large-scale exhibitions and promoted the leaping development of Chongqing's Convention and exhibition industry.

Insiders said.

What opportunities and challenges will Chongqing Convention and exhibition hall face in the new era and new center? What adjustments will it make?

A

Chongqing Exhibition Center

In October 1988, the completion of the Chongqing industrial products trade centre was the beginning of the Chongqing Convention and exhibition industry.

The 21 storey industrial and trade building was the first high-rise building in Chongqing at that time. It was also the largest exhibition venue in Chongqing at that time.

In 1998, the Chongqing Exhibition Center, with a total area of 25 thousand square meters and 1250 international standard booths, was put into use and entered the formative stage of Chongqing Convention and exhibition.

After 17 years of building history, the Chongqing Exhibition Center has experienced the glory of "One Pavilion alone". Now, under the limitation of the stadium area, there is another way to start the exhibition's hatching function.

"The exhibition center now conducts 25~32 exhibitions and events every year, which are in 120~400 standard booths, including professional exhibitions, consumer exhibitions, talent recruitment fairs, and ordering meetings."

Li Jian, director general of the Chongqing Exhibition Center, told reporters in an interview with the Commercial Daily that as the stadium area was too small to meet the exhibition, the museum took advantage of the characteristics of "small" to hold various activities.

"The main function of the exhibition is to hatch the exhibition, and when the exhibition is done, it will move to Nanping or Yue."

Li Jian recalled that in July 2003, the Chongqing exhibition center put forward the goal of "facing the crisis and accelerating pformation" on the upcoming completion of the Chongqing International Convention and Exhibition Center on the "exhibition economy Symposium" held by the high tech Zone Management Committee.

In 2012, after the completion of the national Expo Center, the Chongqing Exhibition Center also proposed to expand the strategic space of the company's operation and grasp the development of new projects.

"But in recent years, the utilization rate of venues has been greatly reduced.

It is now around 29%, which is 20% lower than in previous years. "

Li Jian believes that the bottleneck of its development lies in "small".

"When the pavilion was completed in December 1998, it only had a round hall. The largest exhibition area was 12000 square meters. In April 2001, the pavilion was built and the exhibition area increased to 30000 square meters.

But it's still not enough. "

Li Jian said that in order to improve the utilization rate, they also began to try their own exhibitions.

"At present, apart from the home services of the Chongqing spring and autumn housing fair, we have also held various exhibitions such as China Chongqing international auto show, China International Motorcycle Expo, Chongqing auto consumption Festival, Chongqing home, culture and art consumption Festival and so on.

B

In 2005, the Chongqing International Convention and Exhibition Center officially appeared as a landmark event in Chongqing's exhibition economy.

The Chongqing International Convention and Exhibition Center has 3 exhibition halls, an indoor exhibition area of 45 thousand square meters, an outdoor plaza twenty thousand square meters, and 3 indoor exhibition rooms that can accommodate 2500 9 square meters of standard booths.

Located in Jiangnan Road and Nanping core business district, its location advantages are unique, providing the foundation for developing diversified businesses.

"Since 2007, we have always adhered to the diversified management mode centered on exhibitions, conferences and self exhibitions. Exhibitions, special exhibitions, advertising releases, property leasing, badminton courts, restaurants and so on are all our business scope."

Since 2010, 3 km radius of the exhibition hall has integrated 14 five star hotels, such as Kempinski, Emmy, Sheraton, and other five star hotels, such as food, shelter, travel, shopping and entertainment, and the facilities and services of the center itself.

"Developed venues WiFi, APP and other information tools, Chongqing International Convention and Exhibition Center's registered trademark has also won the title of well-known trademark, is currently bidding for famous trademarks."

The person in charge told reporters that the weather in Chongqing was rather sultry in the month of 7~9, and most foreign merchants could not adapt to it, so it was traditionally Chongqing.

The off-season.

However, according to the data of 2014, the system has made no obvious off-season for the whole year through the optimization of the schedule and the vigorous development of the self exhibition system.

"Last year, we held a total of 90 exhibitions and more than 400 conferences. On average, two exhibitions were launched or prepared each week. The utilization rate of the exhibition was around 30%.

In recent years, the utilization rate of our venues has been stable at 28%~30%. It is understood that compared with the same scale exhibition hall in China, it is very high.

C

Booster - Chongqing International Expo Center

In October 2012, the new Chongqing International Expo Center was built in Yujiang new district. The total construction area is 600 thousand square meters, the construction area is the first in the West and the second in the whole country. It is an international large-scale convention and Exhibition Center which integrates Exhibition Center, conference center, business, entertainment, hotel, residence and other functions.

The application of the national Expo Center has brought Chongqing exhibition to a new height.

The relevant person in charge of the Chongqing International Expo Center introduced an interview with a Commercial Daily reporter. In March 28, 2013, the Chongqing International Expo Center was put into operation.

Over the past two years, the Chongqing International Expo Center has successfully carried out the ninety-first national sugar and wine fair, the seventy-second national medical device fair, the forty-eighth National Pharmaceutical Machinery Exhibition and so on.

。

The reporter learned that the center has 200 thousand square meters of indoor exhibition hall, 58 thousand square meters of outdoor exhibition hall, of which the central hall in the middle of the north and South exhibition area is 20 thousand square meters, with a net height of about 20 meters, which can build 1010 indoor booths or accommodate 15 thousand seats.

In terms of supporting services, the Liangjiang International Conference Center has 3 super large conference rooms with more than 1000 square meters, 5200 square meters of super banquet halls and 28 50~350 square meters of exquisite conference rooms, which can provide perfect meeting experience for people from all over the world. Yuet Lai Wyndham San Jose Hotel has a total construction area of about 55 thousand square meters, with 390 guest rooms, and 11 thousand parking spaces around the stadium.

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Future

make

The exhibition hall is trying to find its own position in the respective periods, with great advantages and small and beautiful laws.

In the interview, many people in the industry are satisfied with the scale and function of the existing venues in Chongqing, and think that they have basically met the market demand and no need to build new ones.

According to the insiders, the exhibition industry in Chongqing includes several comprehensive exhibition centers. At this stage, we should pay more attention to how to improve inter city competitiveness and make a more reasonable plan for the development of the exhibition market.

Mou Zhen, Secretary General of Chongqing Convention and Exhibition Association, also said that at present, Chongqing Convention and exhibition industry has basically formed the micro exhibition enterprises around the conference and exhibition activities, the "exhibition industry" and the "exhibition industry" in the meso scale, and then to the multi-level system of "exhibition economy" and the industrial structure linked to each other.

"From the point of view of venues, the existing spatial layout is also reasonable, and the future cluster effect can wait."

　　他介紹，未來重慶會展將形成“一核心、三中心、六特色”的空間產業布局：加快建設位于重慶兩江新區的核心—悅來國際會展城，面積達到60萬平方米的重慶國際博覽中心項目，完善公共服務配套基礎設施，發揮現代制造業、現代服務業、保稅港區建設等集聚優勢，集中培育集餐飲、娛樂、住宿、購物等于一體的會展產業集群;以南岸重慶國際會議展覽中心、陳家坪重慶展覽中心、白市驛重慶農業展覽中心為依托，進一步完善三大中心周邊的道路、賓館、餐飲等會展配套設施，重點舉辦跟展覽中心周圍的產業集群能產生輻射與共鳴的會展，建成大中型會展活動中心區;在主城區之外，還將結合當地的區位優勢和產業優勢，陸續在萬州區、黔江區、涪陵區、大足區、榮昌縣、璧山區興建六大特色展覽中心。

Through these measures, the core of Chongqing Convention and exhibition industry, three centers, and the establishment of six characteristic spatial industrial layout will play a positive role in promoting the establishment of Chongqing exhibition industry cluster.

In the future, the exhibition industry in Chongqing will present a prosperous situation.