The Overall Outlook For Luxury Consumption Continues To Look Promising.

According to the 2015 fortune report released by Laifang and BOC, the overall outlook for luxury consumption continues to look promising.

Almost 1/3 of respondents believe that their wealthy customers will spend more on luxury goods in 2015, while only 8% of respondents expect this figure to decline.

Then, what are the prospects for the medium and short term in each country? Where will the luxury brands expand? The new big hats index compiled by the report shows that the areas where the domestic super rich and foreign super high net worth tourists are enjoying large consumption growth may bring some enlightenment.

Ranking No. 1 in 2015 is Britain, which already has a solid foundation.

Britain has done well in the following two aspects: the wealth of China's ultra high net worth people (due to the relatively robust British economy) and the driving factors and indicators of Laifang's pursuit of high-end consumption.

This discovery confirms the importance of the UK as a luxury market. It is estimated that the total sales volume of luxury goods in Britain in 2014 years is 8 billion.

China ranks second in the list.

It is estimated that the Chinese have become the main consumers of luxury goods in the world, accounting for 29% of the total global luxury consumption.

Although the recent anti-corruption measures of the Chinese government will have a negative impact on the demand for luxury goods, the basic factors of the Chinese luxury market are still very attractive with the increase of the rich population and the growth of the middle class.

China is among the best in the big hats index, reflecting its healthy growth in the number of ultra high net worth people.

Although the overall sales performance of luxury goods in the Greater China region is not outstanding in 2014, there is no doubt that the demand for luxury goods is still strong, and this trend will not change.

However, the most likely change is the location of Chinese consumers to buy luxury goods, which had been purchased abroad before. However, due to the different attitudes of consumers in different cities in China, the luxury brands and personal preferences of consumers also have great variability.

India, a relatively low-key BRICs, ranks fifth.

The growth of wealth in 2014 and the number of rich people in this country are quite alarming.

Lai Fang's wealth model (Wealth Model) shows that in recent years,

The number of super high net worth tycoons increased significantly.

Corresponding to wealth growth is the same rapid growth of luxury consumption: according to the latest data of LeComit Interprofessionnel Du Vin de Champagne, although the total exports are almost flat, the value of imported champagne is increased by 19% over the previous year.

Compared with the more traditional local brands, consumers in India are more interested in international luxury goods.

For example, the Research Report of Kotak Mahindra bank shows that wedding gifts have been replaced by top Western designer brands in the traditional wedding ceremony of India's rich.

Laifang expects wealth creation and

Consumption will not cause social revulsion, nor will it be hindered by social imbalances or austerity measures. This is different from the recent situation in Brazil and China.

Kotak Mahindra also pointed out that, because of the caste system established in India for a long time, income and

The huge gap has been widely accepted in this country.

Interestingly, the top ranked countries are generally located in Europe, Asia and the Middle East.

This year, Africa's absent rankings are attracting attention, reflecting a slight slowdown in the region, especially the weakening of wealth growth driven by commodity prices. The slow growth of wealth in Africa has given some countries an opportunity to develop their economies, and many countries have benefited from it.