Old Navy Corner Nike Focus On Professional Sportswear

In fact, Old Navy launched its sports series Old Navy Active in 2011, but it has been obscure. But until recently, Old Navy began marketing campaigns for the series and launched a slogan like "Built For Play", which included a new advertisement and a series of promotional activities: less than $10 vests, sports underwear with a price of $7, and $15 yoga pants.

Old Navy has not only dug up Jill Stanton, the executive vice president of product development and design department for 14 years in Nike, but also invited many senior designers from the professional sports brands such as Puma, The North Face, Adidas and Reebok to make the series of the series more professional and even subdivided into different types of sports such as running or basketball.

A sports brand that is acquired through large-scale investment. Athleta Gap group's mind to enter the sports market is already clear. Of course, in terms of Gap's not so beautiful performance, it really needs a strong heart in addition to cowboys. On the other hand, in addition to Athleta, Gap's brand Old Navy also started. Sportswear Field strength.

Under its banner Gap According to statistics, Old Navy's sales in the same store in December last year were higher than other brands in Gap group, while the sales of other brands in the group declined to varying degrees. In March this year, the same store sales increased by 14%, which brought a 2% increase to the group's same store sales in December of March. The brand, which was born in 1994, achieved sales of $1 billion in only 4 years by lock-in family shopping and low price positioning.

According to the Gap group's vision, Old Navy, Gap and Athleta will help them build a low end to high-end sports apparel portfolio: Old Navy Active will continue to follow the set of discount and low price; Gap Fit campaign series aims at the middle end market; Athleta will serve as a relatively independent brand, aiming at a more high-end consumer group.

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Donatella, as the heir of Versace, has always been unquestionable. Since Gianni Versace started its own brand in 1978, she has been helping to build this fashion kingdom. As we all know, Donatella is the inspiration of Mousika Versace before her death. Gianni also created a special perfume called "Blonde" for her. In 1989, Versus was founded in 1989 to cultivate her sister as the main designer.

Versace design director Donatella Versace will become the new face of Givenchy 2015 autumn winter advertisement. Givenchy design director Riccardo Tisci published the news on Instagram on Tuesday, which will be photographed by the famous Turkey photographer Mert Alas of the international fashion photography circle and the British photographer Marcus Piggott. The founder and chief editor of CR Fashion Book is responsible for the overall modeling.

Riccardo Tisci excitedly expressed to 814000 fans on instagram, "very proud and honored to introduce my new ultimate Idol: Donatella Versace... Givenchy's 2015 autumn winter series is coming soon! "At the same time, Donatella also told Tisci and photographer Mert Alas and Marcus Piggott on Instagram's official account of Versace." you have given me an unforgettable day. " The news came out, and a large number of Network tags on Instagram also appeared at the same time. Carine Roitfeld was very honored to be able to take part in the filming, and publicly appreciated Donatella Versace and Riccardo Tisci on instagram.

According to the historical report of fashion headlines, Givenchy advertisements under Riccardo Tisci have many surprising faces. Designers frequently integrate their favorite models, artists and stars into brands. The 2015 spring and summer ads of the brand are invited by actress Julia Roberts. The advertisements are mainly black, and Mert Alas and Marcus Piggott take a group of black and white shots. Julia Roberts gets rid of the past style, and looks very harsh and harsh in the face of the camera. She deduces the strong charm of women in the new era with extremely weak makeup and Givenchy logo boyish suits.

In addition, Versace responded to the controversial statements of Giorgio Armani in The Sunday Times Magazine last week. Giorgio Armani said in a statement that Versace's late brother Gianni Versace once told him, "I dress like a slut, you dress like a lady in church."

For this matter, Donatella Versace immediately issued a statement, "I think this is extremely rude and unreasoning. Mr. Armani once again put his words in my brother's mouth, especially sad that he had no way to reply to us again. This is the second time that he has claimed that these words were said by my brother. The first time he said after his brother's death, he later apologized to me. She stressed, "when my brother talks about fashion, words from his mouth are always charming. If anything should be said about my brother: I hope Gianni Versace will rest in peace. "

Born in Italy, Gianni Versace is the founder of Versace. In 1978, he launched the first series of women's wear garments. In 1989, he successfully introduced the "Atelier Versace" advanced custom series into the fashion industry of Paris, France, and became a popular clothing brand. Unfortunately, he was shot dead in Miami villa in 1997. Subsequently, his sister Donatella Versace took over Versace as design director, but she was criticized by Antonio D'Amico, a former lover of Gianni Versace, who said: "Gianni starts from tradition and elegance. Donatella and he are totally different fashion ideas. Gianni's inspiration is from culture and art, Donatella is not such a mind. "

Donatella Versace once said, "if Gianni is a fashion maker of balance, firmness, firmness and stubbornness, I represent rebellion and dare to oppose him. He often needs my advice. Of course, we may not necessarily have the same idea, but we can often stimulate our discussion. And Gianni and I always have the same taste, like changing the way of innovation and fashion.

Versace Group Chairman and her elder brother Santo Versace also admitted that "Donatella is not Gianni, but her design is just as beautiful. I will not expect her to have her own unique style. The most important thing is that she can maintain and continue the spirit and style of Gianni Versace, and she knows Gianni best. "