Interpretation Of SIUF 2015 Shenzhen Underwear Exhibition

We know that in traditional commercial channels, single underwear brands are generally unable to enter the core area of shopping malls and Shoping mall, because the flat efficiency ratio is low.

Ping efficiency.

In order to solve this problem, the reason why it is lower than now is that brand stores and counters are paying more and more attention to the richness of products because of their single categories, few styles and low customer purchase rates.

As a result, the small products associated with underwear were more imported into underwear stores.

Because of the low unit price, small products are not easy to support sales, so selling underwear is a good channel.

Future underwear stores will see richer products.

Before the well water did not break the river's brand name, it has become a trading relationship between upstream and downstream.

Small brands participate in lingerie exhibitions, just looking for the OEM customers of underwear.

From the point of view of the exhibition, the future professional underwear exhibition, even if it is positioned as a brand underwear exhibition, can not be confined to the games that only the brand underwear enterprises participate in, but should be played by more enterprises in the upstream and downstream industry chain. The exhibition will gradually change from a single brand exhibition to a brand development.

Brand participation is not limited to recruiting agents, but is likely to seek upstream and downstream cooperation.

This trend may be the trend of professional exhibitions in the future.

Lingerie Exhibition "extension" direction.

The exhibition has added an independence.

This is a small bright spot.

It is made up of original works of independent designers from Holland, France, Italy, Columbia, Japan, Hongkong and other countries and regions.

Although the new block is small, its power is small, it should never be despised.

Through them, it seems that China has seen China.

Hope for the future.

The next era, especially after 80, 90 and 00, has become the main consumer group. It is definitely an era of individuality pursuit.

The pursuit of individuality means more original products to meet these needs.

No matter how prosperous the e-commerce is, it will take so much original product design and production to make it, so in the future, originality is the king's way.

Underwear (Wen Xiong) is imported from the west, and the Chinese underwear industry has sprang up after the reform and opening up.

The rapid development over the past 30 years is basically still in the stage of gourd painting.

If we want to move forward from underwear manufacturing power to underwear brand power, we must strengthen original design. Only by original creation can we form the core competitiveness and win the respect of the world.

With the need of the market and the enhancement of industry needs, more underwear original designers will rise, and the real designer brand will become a force that can not be ignored.

Designers and designer brands will be a new normal for future exhibitions.

American Mark Payne thinks that in today's split society, you can not see the true face of the world only according to the "big trend" or the general experience. You must understand the minor trend.

As the preface of the book says, "small is the new big."

Now let's take a look at the "small" trend of Shenzhen lingerie exhibition.