Orders For The 2015 Winter Order Will Increase.

　　 360 degree In 2015, the winter order meeting was held recently. In terms of wholesale volume, the order in 2015 will increase by 18% compared with the same period last year. The increase will be 12% from the sales volume and 6% by the average selling price. This is beyond the initial expectation that further growth will be achieved on the basis of a 8% increase in orders in 2014 and an increase will be recorded for second consecutive orders.

　　 footwear And apparel products recorded double-digit growth in terms of sales volume. Sale The price also recorded a low growth in the number of units, while accessories continued the recent downward trend, accounting for only a small part of the total volume of orders.

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Li Rucheng's observation is that there are two trends in promoting the development of clothing industry in Europe and the United States. On the one hand is industrialization, from early workshop production to later assembly line and automation. Since the beginning of the new century, it has begun to develop towards information technology. This force is driving the garment industry towards standardization and popularization. This enables the general public to share the fruits of the industrialization of the garment industry.

At the same time, from the late industrialization stage, fashion has become another independent force to promote the garment industry. The deepening of aesthetic understanding in the design community has made clothing continue to develop in the fashion trend, so that clothing has evolved from the early "shame" and "cold resistance" to the two major functions of "expressive beauty" and "embody identity".

"I went to Europe and the United States in the 90s of last century, and found the difference between the domestic industry and them." "By the year 2006, I found that the size and productivity of the two were almost the same," Li said. However, the fashion of European counterparts was very popular at the time, and the information technology had already started. There was a fast factory like ZARA. But overall, the gap between the domestic garment industry and Europe is decreasing. "

At that time, YOUNGOR was already the leading garment industry leader in the country. After looking at the direction of foreign countries, Li Rucheng was very careful in choosing YOUNGOR's direction in reality.

In 2008, YOUNGOR attempted to acquire the design ability of Hongkong new Malaysia clothing, began the layout design; in 2010, YOUNGOR formed its five big brands, respectively set up their own design studio, sensitive consumers soon discovered that YOUNGOR's clothes began to become fashionable.

But in the "information" direction, YOUNGOR has been acting little. Li Cheng Cheng said: "there are differences between products, and before online sales, consumers can only see the product type and price, and can not experience the touch of real products. It's hard to tell the difference between clothes. "

Behind this idea of Li Rucheng is the product superiority that YOUNGOR has built over ten years. Behind YOUNGOR's clothing, its industrial chain has been traced back to cotton fields in Xinjiang. The local top quality long staple cotton fiber, plus up to 200 or more cotton spinning technology, constitutes the core difference between YOUNGOR and other domestic clothing products pointed out by Li Rucheng.

However, Li Rucheng did not ignore the wave of information technology. "Informatization will play a great role in promoting the next step of the garment industry. It facilitates people to express their own aesthetic standards, and at the same time can further make the process of garment industry flexible, and enable enterprises to transform from production oriented enterprises to" customer centered "enterprises. Li Rucheng pointed out.

So in 2015, YOUNGOR offered two measures: injecting resources, implementing membership customers, adjusting the original stores of up to 2000, forming a "thousand store plan" and gradually transforming into information technology.

This intention is very obvious, using its own resources to form active customer groups, and relying on large stores to form a service and Promotion Center for the local market. Based on this, a group of customers who have a high preference for YOUNGOR's brand can be formed to promote customers' preferences for enterprises, so that YOUNGOR can launch products in the direction of customers' preferences.