The Rise Of Household Movement Will Promote The Vigorous Development Of Outdoor Economy.

Outdoor sports as a new industry

At present, outdoor sports is no longer a niche activity focusing on the professional field. It has developed into a dual feature of extreme sports and public leisure, and participation in the crowd is more and more extensive. Outdoor sports have also attracted the attention of outdoor economy. The survey shows that in 2014, the total retail sales of China's outdoor products reached 20 billion 80 million yuan, up 11.28% over the same period last year. The outdoor economy also creates an annual economic value of 646 billion dollars for the United States.

646 billion dollars, which is the economic value created by outdoor sports for the United States every year, has also begun to re evaluate this seriously underestimated industry.

A few days ago, the US interior minister and REI outdoor products retail companies Sally Jewell CEO advocated the healthy development of outdoor sports industry and increased employment opportunities in the industry. At the meeting of the center for American progress, she said that the outdoor economy accounted for 646 billion US dollars in the total economic volume of the United States, and its importance should not be ignored. It also called for increasing the importance of outdoor industry.

　　 America attaches importance to Outdoor economy

With the diversification of people's lifestyle, outdoor sports is not only a way to keep fit, but also a new way to get together between family or friends. It is no longer just climbing or hiking. Riding, barbecue, rock climbing and so on are also making outdoor sports more and more diversified.

According to statistics, some outdoor sports venues, including national parks, create an annual economic value of $646 billion for the United States. For this reason, some experts call on the US government to reassess this seriously underestimated industry and create more employment opportunities in the outdoor leisure industry.

"These are legitimate jobs." Sally Jewell said that last year, the number of visitors to the major national parks in the United States broke through the historical record.

Rick Hill (Rick Hill), an employee of the outdoor industry in the United States, is the chief financial officer of the Arizona inland Adventure Company. He said his company's tourism revenue has made a positive contribution to the economy of Arizona, and has created an incomparable tax contribution for other industries.

"All of our company's income from the payment of bonuses is from outside the state." Hill said, "the market is growing significantly, and the momentum is still there. I am sure that this industry is underestimated."

This is the case. It is understood that outdoor sports have become one of the main choices of American citizens on weekdays, holidays and traveling. Because of such a mass outdoor sports foundation, even during the economic crisis, the number and proportion of outdoor participants did not decrease significantly. Data show that from 2005 to 2011, the outdoor market in the United States still maintained an average annual growth rate of 5%, and the total contribution from the outdoor sports to the national economy amounted to US $1 trillion and 600 billion.

"The cultural background of American outdoor sports is very deep. When I first came to the United States, I was very unaccustomed. On weekends, friends and neighbours always meet for hiking, barbecue, or picking oranges in nearby orchard. I used to stay at home and read books. I was lazy and didn't like sports, but I got used to it gradually. This is American life. Since I married an American, I should do as the Romans do. Maggie, who has lived in the United States for 7 years, told the international financial daily.

The importance of outdoor economy has also attracted relevant departments to pay attention to outdoor sports environment. After all, the health of public land and water directly affects the success of outdoor industry.

"If we do not have sufficient camps, clean water and facilities to enter the waters, we can not sell canoe at all." Margret Walls, director of Research Department of Resources For the Future said.

Hill also agrees that the health of public lands is essential to the outdoor industry. "They give us the environment to live on. If we do not have proper management and attention, we will not be able to manage it."

Jewell strongly appealed to the outdoor industry leaders to stand up and fight for their due rights for the industry. {page_break}

Outdoor craze sweeping China

Although the Americans are very active, the Chinese are happy, but now, in outdoor sports, these differences are slowly disappearing.

The data from the Qinghai mountaineering Management Center showed that in 2011, outdoor sports sprang up in Qinghai province. In just 3 years, more than 150 outdoor clubs and outdoor groups have sprung up like bamboo shoots after the rain. Among them, there are seventy or eighty outdoor clubs. There are more than 50 registered clubs and more than 80 outdoor groups. 600 thousand people participate in outdoor sports every year, and more than 10 thousand people walk outdoors every week.

Zhang Ruolin (a pseudonym) is a cycling enthusiast. She told reporters that she would go to Qinghai Lake to ride with her friends every year. "Usually working pressure is too great, every 35 days long vacation, we ride a small group will immediately book air tickets to Qinghai Lake, along the endless road ride, every time is like a natural soul washing."

Liang Qiang, director of the Institute of outdoor leisure economics of Tianjin University of Finance Economics, pointed out that with the appearance and upgrading of diversified demands of outdoor sports participants and the innovation driven by technological progress to outdoor industries, outdoor sports have not been focused on niche activities in the professional field. Now it has developed into a dual feature of extreme sports and public leisure, and the participation of people is more and more extensive.

In addition, many cities in China have introduced the construction of country parks to stabilize the urban ecological pattern and provide urban residents with places for recreation, recreation and fitness.

According to the relevant personnel of the Beijing Tourism Development Commission, relying on the guiding opinions of Beijing to promote car camping sites, the Tourism Commission has already focused on the self driving tour in the suburbs of the public, and has also taken the construction of the car camps as an important supporting facility to support it.

At present, the construction of camping sites in mainland China is not long ago. The number of camps is small, facilities and services are uneven, mainly concentrated in economically developed areas. By contrast, camping sites in Taiwan are relatively mature. Local residents are keen on camping, and many families even spend their Spring Festival camping sites. Moreover, the camping site is very tight during the Spring Festival. Many places have to make an appointment six months in advance.

Hot equipment retail market

The biggest beneficiaries of outdoor sports are outdoor sporting goods retailers.

In Asia Outdoor industry In the more developed South Korea as an example, despite the economic downturn, thanks to the five day working system and the popularity of leisure culture, the camping market in Korea has expanded rapidly, and the "camping" has become a gold (1177.30, 2.80,0.24%) consumer group.

Unlike ordinary outdoor sports enthusiasts, camping people tend to take families as their units, not only buying sleeping bags, flashlights, chargers, backpacks, tents, stoves, first-aid supplies, safety products, etc. clothing The demand for shoes and accessories is also great.

American consumers spend $645 billion 500 million on outdoor activities every year, of which $120 billion 700 million is spent on outdoor sports shoes and clothing.

The investment of domestic outdoor enthusiasts on equipment is also unambiguous. For hiking, its equipment is seasonal, hiking shoes and mountaineering. shoes Fast drying pants, waterproof pants, flannel trousers, assault clothing, snow covers, crunches, mountaineering bags, double sticks, lamps and lanterns, hats, gloves, glasses, headscarves and kettle are all basic. A pair of mountaineering shoes is divided into ordinary and professional ones, with water and snow protection. A pair of homemade mountaineering shoes cost hundreds of dollars, and high-end ones are more expensive. A complete set of equipment should be ready for at least ten thousand yuan, which can generally be used for two to three years.

To ride, there must be bicycles, riding suits, helmets, gloves, lock shoes and so on. Camping, sleeping bags, moisture-proof mats, lamps, stoves, stools and so on will cost at least a few thousand dollars for camping. Climbing equipment is different because of different safety factors and different prices. There are plenty of people buying equipment for fifty thousand or sixty thousand yuan.

"My mountain bike cost more than 3000 yuan. It's light and fast. It's very comfortable." Riding enthusiast Wang Lin (a pseudonym) told reporters that if placed in the past few years, he may buy a senior electric vehicle, but now it seems that mountain bikes are more environmentally friendly and healthier. "Regardless of riding comfort or safety factor, high-end bicycles are more cost-effective than electric vehicles." He also wrote accounts for journalists: buying an electric car costs two thousand or three thousand yuan, and riding a maximum of two or three years has become a "sick seedling". Changing batteries and changing parts is commonplace. The mountain bike "solid" ride is not a problem for four or five years. In addition, from the point of view of fitness, there is no movement to ride an electric car, and mountain bikes need to work continuously.

It is reported that in recent years, sales of sports bicycles are increasing every year, annual growth rate is more than 30%. Among them, the sales volume of about 3000 yuan is the biggest, the mountain bike sells the most, the consumption age concentrates in 20 to 40 years old, satisfies the general outdoor demand. And the unit price of seven thousand or eight thousand yuan road vehicle sales volume is less, buying cars are mostly sports enthusiasts, the purpose is for sports competition.

"Now people's consumption concept has changed greatly. Thousands of dollars of bicycles are selling well, and high-end cars are no longer luxuries. The bicycle produced by Pujiang is about 100000 yuan. " Zhang Feng, who opened sporting goods stores in Beijing, told reporters that many people work under pressure. Riding in nature, enjoying physical beauty and breathing fresh air, they also relax their mind and body.

　　 Outdoor products gradually become