Qingdao Textile And Garment Industry Embraces Internet + Reappearance Brilliance

Qingdao's textile and garment industry has multiplied its profit by "Internet +".

In the 80s of last century, Qingdao and Shanghai and Tianjin were also known as "Qingtian", the three largest in China. textile industry Base. At that time, textile workers were more proud than stewardess and teachers. But after 1990s, with the spanformation of social economy, the textile industry was no longer brilliant, and the glorious sign of "Qingtian" was also dappled by the waves. Entering the new century, accelerating the industrial spanformation and developing the fashion culture and creative industry has become the fashion dream of the new generation of Qingdao costumes. At present, the fifteenth Qingdao international fashion week has just come to a close. The reporter understands that Qingdao's textile and garment industry is riding the "Internet +" easterly spanformation and upgrading to catch up quickly and rebuild the textile myth of "Qingtian".

　　 Past nine major cotton mills Textile and clothing Used to be a pillar industry.

"Before talking about the five factory of national cotton, nobody knows nobody knows." Mr. Wang, who has been engaged in the clothing industry for many years, recalls. He used to be an employee of the national cotton mill. The textile workers at that time were very popular. They were highly paid, respectable and decent, and the textile workers were more enviable than stewardess. Because the textile industry is a pillar industry in Qingdao, Qingdao has nine major cotton factories, "millions of people's cities, more than ten thousand textile workers".

The prosperity of the textile and garment industry in Qingdao, the glory of the "blue sky", is still fresh in the memory of the old generation of Qingdao people. But with the increase of labor costs and the disappearance of demographic dividend, the vitality of traditional processing industry has gradually weakened. Textile and garment industry Transfer to the two sides of the smile curve. Unfortunately, Qingdao has slowed down in the process of change. Qingdao's trusted Committee has also mentioned that Qingdao is a famous textile city, but there is a short board in the high-end industry chain.

To this end, entering the new century, spanformation and upgrading has become the top priority of Qingdao's textile and garment industry. The government has also vigorously supported the spanformation and development of the garment industry, and listed the garment industry as the ten hundred billion level industrial chain in the city to promote its development. In August 12, 2014, the Qingdao municipal government press conference showed that the apparel industry chain was better than the food and rubber industry in terms of spanformation effect and profit growth. The output value in the first half of this year was 68 billion 570 million yuan, an increase of 7.3% over the same period last year. As of 2012, there were about 700 textile and garment enterprises above Designated Size in Qingdao and about 140 thousand employees.

Transformation embrace "Internet +", profits doubled

"We have no background, no godfather, started from purchasing, and this year's sales target is more than 1 billion 200 million yuan." In April 25th, on the Internet + Fashion Designer (brand) incubation and college students' Entrepreneurship Summit Forum, Jia Peng, deputy general manager of Korea's clothing house, told the experience of entrepreneurship. Starting from purchasing, in six or seven years, the annual sales volume is over 1 billion yuan. And such clothing brand, no entity store, all through online marketing.

At present, all walks of life are discussing " Internet + " The application of textile and garment industry is no exception. Many textile and garment enterprises began to try to integrate the two technologies. Qingdao red collar group is one of the successful cases. According to Mr. Wang, the leader of the group, the red collar group began to explore the spanformation of industrialization and information technology from 2003. At present, it has developed independent intellectual property software, and has established a database of 99% of the human body, including 5 categories of suits, trousers, shirts, vest and coats, which exceed 500 million types. The powerful function of the database can satisfy more than 99% of the individualized demand. The remaining 1% will be developed, supplemented and improved one by one, eventually reaching 100%. The red collar has made breakthroughs in volume measurement, developed laser electron volume measuring apparatus, and thoroughly changed the traditional measurement rules.

"The perfect combination of digitalization and intelligent manufacturing creates the 4 era of industry, the first in the world." Mr. Wang said that they are positioning high-end customization, and are further improving their technology so that customers can get their clothes in the morning if they order. It is understood that in 2013, red collar achieved a 2 billion sales performance. In the first half of 2014, the red collar group achieved a year-on-year increase in production, sales and profit index of over 150%. {page_break}

Innovation to the ocean, fabric, seaweed underwear.

In terms of clothing materials, Qingdao enterprises are also constantly achieving breakthroughs in innovation. In the Fifteenth International Fashion Week exhibition hall, new products were developed in Hong Ni underwear, and seaweed fiber underwear was added to the fabric. According to Zhang Xiaolei, general manager of the company, Seaweed fiber underwear It will be on sale in the whole country in May.

"This is successfully developed by the College of textile and clothing of Qiingdao University." Zhang Xiaolei said that alginate fiber is a kind of fiber made from spinning materials extracted from natural seaweed, which can be processed into short fibers or filament of any length and fineness, and can also be blended with cotton and viscose fibers, which can eventually be used for making clothes, home textiles and mattresses. The underwear made of seaweed fiber has the functions of sweat absorption, air permeability, sterilization, flame retardancy and radiation protection. Zhang Xiaolei has just returned from her study in Japan. She shared her own feelings that natural fabrics and light coloured clothes are more beneficial to human health. Seaweed fiber underwear is blue, green and beige, and is the exclusive product of the whole country.

Like the innovation of "the fabric to the sea" such as Hong Ni, the Qingdao development group also pioneered a breakthrough. Microporous polytetrafluoroethylene (PTFE) membrane materials developed from crab shells are used for clothing production. They are waterproof, windproof, breathable, breathable and barrier free. They are in the leading position in the industry and have aroused great repercussions in the national textile and garment industry.

Innovative research and development has brought considerable benefits to enterprises. According to the relevant person in charge of the Qingdao hair group, they have developed a series of polyester and polyester cylinder sports fabrics, which contain no cotton and make seamless seamless clothing. European customers ordered nearly $4 million at once.

　　 Environment builds industrial gathering area, training new cutting-edge Designer

Professor Li Yu, the chief designer of Qingdao international garment industry city, the famous Chinese industry marketing expert, the vice chairman of China marketing alliance, and professor of Sichuan University doctoral tutor, have gained experience after many visits to Europe. The birth of any world fashion capital is by no means accidental. Only by lifting the fashion charm of traditional clothing industry and building a brand can we have the right to fashion discourse.

The designer is the soul of the brand. "Many young fashion designers have amazing talents. In traditional environment, their creativity is difficult to be displayed or even covered up. With the open space of the Internet, students of fashion design major can find more channels and space to release their talents." Niu Hubing, chairman of Qilu Cultural Creative Industry Park, said CHINA.

College of textile and clothing, Qiingdao University clothing Deng Ping, a design professional, performed well in the Qingdao international fashion design week. His works were exhibited many times. Now he is senior. He has planned to open a clothing customization studio with several friends after graduation, and is currently located in the "textile Valley" of Qingdao. It is understood that "textile Valley" is located in the original national cotton five factory, is a textile based theme of the modern elements gathering area, not only based on textile, and cross-border integration of technology research and development, clothing trade, cultural and creative fields and other high-end elements, to achieve industry and culture, industry and time, industry and brand, industry and creativity integration. "Textile Valley" is becoming the world famous clothing brand product to build a brand display and trading center. LouisVuitton, Armani, D&G, Gucci, CK and other brand products will display the spanaction here, thus creating a new fashion trend, brand design and creativity together.

"What we need now is the introduction of resources and policy support, as well as an entrepreneurial atmosphere." Deng Ping said he went to Beijing, Guangzhou, Shanghai and other places, Beijing has many private custom studios, usually gathered in a large industrial park, the government has given certain policy support and invited some agents to investigate and negotiate. At present, Qingdao is also creating such an industry gathering area, such as textile Valley, and Jimo is building Qingdao international garment industry city. "The completion of the Qingdao international garment industry city has brought opportunities for spanformation and upgrading of the garment industry in Qingdao." Zheng Mingmei, Secretary General of Qingdao textile and garment industry association, said that the industry has integrated all kinds of high-quality resources and set up a platform to speed up the upgrading of industries to fashion and creative industries.