Electricity Supplier's Impact On Luxury Price System
"For example, the price of a luxury brand to us, after tax payment, our price is basically the 8.5~9 discount of the offline price, and the advantage is very obvious. Because brand dealers will not attack their own price system. Tang Nan, a senior director of Yintai business group, said to this reporter.
Alibaba Group cross-border B2C public affairs department told reporters: "the US tide card". Women's wear In the spring and summer of Juicy Couture2015, the Sino US synchronization is new, and its main push in Tmall international is equivalent to 11% off of the Chinese offline stores. Our profit is not necessarily smaller than that of offline stores.
There are 80% of the networks. commodity price It has been comparable to the retail price in Europe and the United States, and is lower than the Hongkong price. "For example, the price of 1000 yuan RMB in Hongkong is 1500 yuan to the mainland due to the pricing system and customs duties. And the show can be purchased from Europe at the local retail price of 6~7 discount discount level, even if combined with international freight and tariffs, our price can still be maintained at less than 1000 yuan. Ji Wenhong CEO said.
He told the magazine that if the official authorization was obtained, the online price must be consistent with the brand line store, but the business channel could get some special style discount with longer term discount.
At present, Tmall international has 5400 brands from 25 countries and regions, including the United States, Britain, Japan and Korea, and has entered Tmall international. The direct entry of the brand side can basically achieve global synchronization in pricing.
Big bubble believes that the biggest difference between cross-border electricity providers and general imports is to change the discriminatory pricing of general imports.
"I think it is difficult to break the price because there is a cost constraint. As a matter of fact, the purchase price has been decreasing all these years, and every season is going to grind a few points. Tang Nan said.
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According to the 2015 fortune report released by Laifang and BOC, the overall outlook for luxury consumption continues to look promising. Almost 1/3 of respondents believe that their wealthy customers will spend more on luxury goods in 2015, while only 8% of respondents expect this figure to decline.
Then, what are the prospects for the medium and short term in each country? Where will the luxury brands expand? The new big hats index compiled by the report shows that the areas where the domestic super rich and foreign super high net worth tourists are enjoying large consumption growth may bring some enlightenment.
Ranking No. 1 in 2015 is Britain, which already has a solid foundation. Britain has done well in the following two aspects: the wealth of China's ultra high net worth people (due to the relatively robust British economy) and the driving factors and indicators of Laifang's pursuit of high-end consumption. This discovery confirms the importance of the UK as a luxury market. It is estimated that the total sales volume of luxury goods in Britain in 2014 years is 8 billion.
China ranks second in the list. It is estimated that the Chinese have become the main consumers of luxury goods in the world, accounting for 29% of the total global luxury consumption. Although the recent anti-corruption measures of the Chinese government have a negative effect on the demand for luxury goods, the basic elements of China's luxury market are still very attractive with the growth of the affluent population and the growth of the middle class. China is among the best in the big hats index, reflecting its healthy growth in the number of ultra high net worth people.
Although the overall sales performance of luxury goods in the Greater China region is not outstanding in 2014, there is no doubt that the demand for luxury goods is still strong, and this trend will not change. However, the most likely change is the location of Chinese consumers to buy luxury goods, which had been purchased abroad before. However, due to the different attitudes of consumers in different cities in China, the luxury brands and personal preferences of consumers also have great variability.
India, a relatively low-key BRICs, ranks fifth. The growth of wealth in 2014 and the number of rich people in this country are quite alarming. Wealth Model shows that the number of super high net worth rich people in India has improved significantly in recent years. Corresponding to wealth growth is the same rapid growth of luxury consumption: according to the latest data of LeComit Interprofessionnel Du Vin de Champagne, although the total exports are almost flat, the value of imported champagne is increased by 19% over the previous year. Compared with the more traditional local brands, consumers in India are more interested in international luxury goods. For example, the Research Report of Kotak Mahindra bank shows that wedding gifts have been replaced by top Western designer brands in the traditional wedding ceremony of India's rich.
Laifang expects that wealth creation and luxury consumption will not cause much social revulsion, nor will it be hindered by social imbalances or austerity measures. This is different from the recent situation in Brazil and China. Kotak Mahindra also pointed out that due to the caste system established in India for a long time, the huge gap between income and wealth has been widely accepted in this country.
Interestingly, the top ranked countries are generally located in Europe, Asia and the Middle East. This year, Africa's absent rankings are attracting attention, reflecting a slight slowdown in the region, especially the weakening of wealth growth driven by commodity prices. The slow growth of wealth in Africa has given some countries an opportunity to develop their economies, and many countries have benefited from it.
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