They Are Busy Making Mother'S Day Limited Discounts.

Data show that in recent years, the luxury brands Michael Kors and Kate Spade have the highest online promotion efforts. 45% of the two handbags sold on the official website of the brand are on sale, far higher than the average of other brands 29%.

Behind the frequent and fierce price cuts of light luxury brands, is the threat from the previous Chanel and other luxury goods to adjust the price difference between home and abroad?

"The discount of Michael Kors is coming to an end. It's best to place the order before noon today. Coach is now accepting a discount on Mother's day. You can first look at the style on the official website. We'll buy it for you, and you can enjoy 30 percent off discount when you sell it for 495 dollars."

At present, Chinese Ada, who is engaged in purchasing business in the United States, told reporters that most of the light luxury brands started quarterly discounts from last week, and with the advent of mother's day, these days they are very busy, because their own WeChat is offering time limit discount on purchasing agents, and every day they need to count large orders.

According to Ada, the discount season attracted a lot of domestic customers. Yesterday, dozens of light luxury brand purchase orders were received. In order to make a purchase, their relatives in Canada also joined their own team. "At the end of last month, Tory Burch launched VIP special field, 25% off of the total, and the discount will be folded.

Because there was a security guard at the entrance of the mall and the number of people was restricted, so my sister waited for about half an hour outside the door, except for the Christmas boxing day (boxing day), a very famous "shopping day" in Europe and the United States, which is very rare.

In fact, according to

Revealed that light luxury brands have recently launched more frequent discounts, and the discount is very cost-effective.

"Take this mother's day Coach official website activities, it is very rare.

The quality of the official website of the United States and the outlets are two different production lines, with only 10% off the line to the factory store, so the quality of the official website is much higher. Moreover, the official website is not discounted at all times, but this time the mother's day discount activities will take place until May 10th.

In addition, Kate Spade recently launched an ultra low discount in the official website.

The discount area can enjoy a discount of 25% off, basically a bag of 140 dollars, and the color and style can be selected more.

It can be said that this is the most cost-effective time for purchasing in the first half of the year. When purchasing a consumer, consumers can choose direct mail or phipment. Most of the freight charges will be charged according to the weight, and the 5%-15% purchasing cost will be charged.

At present, Hangzhou's major luxury brands still maintain normal sales rhythm, which means that even if the purchase cost and freight are calculated, the price of Hai Dao light extravagant products is still 2-5 cheaper than the domestic counters.