Luxury Garments Are In Good Shape.

Over the past year, the search for luxury goods has increased by 20% overall. More than half of the search volume comes from mobile terminals.

The wrist watch is the highest in all categories, followed by jewelry.

But the most encouraging thing is clothing, especially in the late 2014.

Generally speaking, consumption

Luxury customers have stronger economic strength. They have certain luxury consumption habits. Relatively speaking, they are more mature luxury consumers and have a high awareness of brands.

So a luxury brand, if the proportion of clothing income is higher, then explain the brand.

The higher the quality, this is a good signal.

Those who rely too much on entry level

The luxury brands that make money by primary products, and their brand value are also diluted, is the lesson of GUCCI.

Clothing category also can confirm the maturity of Chinese luxury consumers. We know from some luxury brands insiders that although there are still many gaps compared with those in Milan, Paris and Tokyo, the consumption of garments among Chinese luxury consumers has also shown a gratifying upward trend in the past year.

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This is a new era for Roberto Cavalli, and the core of the brand has been mobilized internally.

Last month, the brand announced the appointment of Peter Dundas as its creative director.

Peter has worked in Emilio Pucci for seven years, and has been Cavalli creative director from 2002 to 2005.

Earlier this month, Clessidra announced the appointment of former Bvlgari (now affiliated with LVMH group) CEOFrancesco Trapani as executive vice president.

After completing the acquisition, he will serve as chairman of Cavalli.

Renato Semerari, President of Coty, was previously a CEO of Guerlain and CEO. Both of them belong to LVMH group and now become Cavalli's new CEO.

In the face of the interview, the two sides made positive comments on the cooperation.

"I am satisfied with this cooperation, and I believe they will help me continue to develop the brand that has spent all my life."

Cavalli, founder, said, "Clessidra will provide financial, managerial and human resources support to enable the company to grow further and meet the challenges of the developing luxury market."

"We have been very keen to reach this agreement because we firmly believe in RobertoCavalli's brand potential."

Trapani said, "its unique style and excellent market positioning also have a global perspective.

We hope to retain the unique gene of the brand, which is the key to the development of its international market in the future.

In fact, as early as 2009, ClessidraSGR tried to acquire 30% of the shares, but it was closed because of price differences.

Prior to the foreign media also constantly broke out Roberto Cavalli is discussing with potential acquirers, including the Russian investment bank VTB group's VTB Capital, private equity fund Permira and Investcorp.

Last year, Permira expressed its intention to acquire Roberto Cavalli, but failed.

Later, VTB was willing to offer 500 million euros to buy 60% shares, but failed to conclude the deal.

The value of Roberto Cavalli brand is estimated to be around 390 million euro, which is 16 times the core profit.