SIUF 2015 Underwear Exhibition, Big Coffee Gathered In Shenzhen

The reporter learned that China (Shenzhen) international brand underwear exhibition and China international underwear culture week were staged in Shenzhen Convention and Exhibition Center in from May 7th to 9th. On the morning of 7 April, the chief engineer of the Ministry of industry and commerce, Wang Liming, vice mayor of Shenzhen Municipal People's government, and President of the China Textile Industry Federation Wang Tiankai attended the opening ceremony of the ceremony. Mr. Chen Biao, vice president of the Ministry of industry and commerce, and Chairman of the Chinese Textile Industry Federation, attended the opening ceremony. Last year, SIUF was approved by the Ministry of Commerce and upgraded to the national brand exhibition. It successfully joined the ranks of the world underwear exhibition. In the same period, it was supported by the important brand exhibition of the Ministry of Commerce.

It is reported that there are 4 pavilions in this exhibition. Hall 1 has a brand exhibition, academies, media, competition works, international designer District, hall 5 as a dynamic publishing hall, 6 hall as the brand hall, 9 as an accessory, and a mechanical equipment hall. The exhibition attracted nearly 500 exhibitors. Among them, four brands, such as Ann Li Fang, adoring, Wacoal, and mnphen, are also appearing in the four major industries of Virginia, urban beauty, env and Ke Wei Kou. At this exhibition, besides the bra, swimsuit, fabric and other upstream and downstream industry chain enterprises, the whole exhibition is full of sense of hierarchy.

It is worth mentioning that the international flavor of underwear exhibition this year is more obvious. The world's top creative marketing master, former D&G chief designer Manlio Carta, France famous brand designer Stella Cadenta, Italy famous designer Livia Meldolesi and other underwear industry, international big coffee gathered in Shenzhen.

An additional 300 square meters of overseas independent designer plate is added to display original works of independent designers from countries such as Holland, France, Italy, Columbia, Japan and Hongkong. Nearly 20 famous designers form a glittering landscape, which not only creates new design elements for domestic brands, but also speeds up transformation and upgrading. Designer Enter China to provide platform for communication and cooperation.

　　 Exhibition Many large shows will be different from each other. Underwear Fashion. Love occupies the opening show, while Ann Li Fang pushes the swimsuit show, Manifen enjoys the closing ceremony, while Wacoal goes to battle with the old and new brands.

During this exhibition, there are many large-scale events worthy of attention, including the two grand events: the golden belly bag Award -- SIUF China underwear industry annual awards ceremony, the "royal road" award ceremony - 2014-2015SIUF China underwear industry channel annual award ceremony. Three events: SIUF2015 international underwear supermodel draft finals, 2015 "charming Oriental" Third China international underwear creative design competition finals, 2015 "Snow Fairy" Third China home furnishings cultural and creative design competition finals. The five Forum: "the power of change" -- China Underwear Industry Development Summit Forum, China bamboo fiber industry innovation and Development Summit Forum, "design fashion" - China underwear design fashion trend forum, "underwear transformation in the mobile Internet Era" - the first China apparel industry Internet Conference, "post wave" - China underwear channel forum.

Victoria's Secret chief designer Nathalie Martinet is also the first judge of the third China international underwear creative design competition finals of "charming Oriental", which makes Shenzhen international brand underwear exhibition full of international flavor.

In addition, front-line brands or trade associations from France, India, the United States, Italy, Hongkong and other countries have come to participate in the exhibition, improving the international influence of the whole exhibition. International fabric trader, Carvico, Eurojercey, PTSPT, and INPR VET, an international lingerie brand management company, has led a number of international first-line brands: the two leading brands of Chantelle, Passionata, the most famous luxury underwear brand AUBADE of France's top underwear group CHANTELLE GROUP, and the representative styles of lingerie brands, such as the European style of erotic style, the Spanish fashion vogue, and so on.