Vertical Electricity Providers To Deal With "Internet +", Interaction Is More Important

Li Shujun, director of Tmall clothing, said that the future direction of the suit business is "vertical electricity supplier + online customization + offline experience shop". In the face of the problem of verticality, the first edition also gave clear thinking. First of all, the clothing industry is the main industry, the clothing industry is dominated by men's clothing, and the fashion men's clothing is specially made from the age of 18 to 35.

The precise matching of big data is also the focus of the first edition of the system development. When consumers first bind their mobile phones to register their membership, the first version will be recorded and analyzed.

And consumer demand, the first time to contact manufacturers to achieve accurate matching for consumers.

After the first physical store consumption

They can directly browse and consume on line, and businesses will customize the data according to their members' data, and greatly reduce the price, so as to achieve a good interaction between users and businesses.

Tmall launches private subscription service from high-end

First, it advocates "vertical electricity supplier + online customization + offline experience shop". The first edition of hi tech customers will launch big data subscription service, use data to predict consumption direction and production direction, and customize garments with factory production.

Both of them have to create O2O's personalized service. The former is facing the high-end suit vertical market and the point to point private customization. The latter is facing mass consumption, grasping the data of consumer preferences, and directly ordering the factories to batch.

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At present, there are not many merchants who hope to implement O2O closed loop in China, and Wanda Plaza is trying to become the largest layouts of O2O. It also wants to increase the volume of Wanda Plaza through Internet finance, and use Wanda cloud to grasp consumer data to match the business of Wanda Plaza.

Proceeds as dividends to the Internet financial investors, so as to achieve capital end, real estate layout, consumption data, investment in a number of closed loop.

First, businesses need to know what consumer preferences are like.

Take the clothing industry as an example, most consumers prefer offline consumption because they have more confidence in physical material.

Second, this is also a manifestation of consumers' self satisfaction.

Meeting the needs of consumers' self-expression has long become a new front for brand competition. Taking Puma as an example, the pition from high-end sports equipment brand to advocating lifestyle has made it successful in joining the consumer self identification brand array. This also shows a truth: whether it is electricity supplier or traditional enterprise, its consumers hope that online and offline can achieve self satisfaction.

The first edition of Hi - guest's business philosophy is "technology base + ideological logic" O2O clothing chain stores, they create a service system, create a new marketing environment, and make the scene advantage again possible.

"We have more styles than similar stores," Wang Bin said.

It is understood that the first edition of hi guest is the use of "physical + model" approach, coupled with the guide to achieve product introduction and recommendation, to solve the problem because of the size and can not display more goods.

He also mentioned that another important psychological factor also affected the interaction between online and offline. "Some consumers need to decide whether clothes are suitable for themselves or not."

In the process of achieving self satisfaction, the first edition will also be able to firsthand master the consumers' evaluation of products and services, and timely adjust the direction of product planning and service, so as to save customers in time.

Wang Bin said that consumers can directly register their members by binding mobile phones, and the shopping guide system will get consumers' information, thus breaking through the Limited clothing category in the physical store, providing users with richer online choices.

The first version of the shopping guide system directly connects consumers, and opens up the barriers between offline and online, enabling consumers to take the initiative to participate in the whole paction process.

In terms of payment, the first edition of hi passenger also opened Alipay payment, WeChat payment, scan code payment, cash payment, POS payment and other ways. The payment scenario increased to meet the different needs of consumers.

Wang Bin also pointed out that in the process of user consumption, the first version of the platform will grab the relevant data of users, and will classify them from the aspects of supply and demand side and price.

Then, these data will be supplied to the manufacturer, and then the production direction and product quantity will be precisely established. The number of consumers will be matched and the corresponding categories will be matched, so that manufacturers can make targeted production according to the market data.

"For example, we know from the data that we need to consume a certain number of jeans in the month, so that we can more effectively complete on-demand production next month." Wang Bin also mentioned that through the analysis of big data, the needs of consumers will be recorded in time, and the first edition will also provide consumers with timely guidance service and guidance production.

This will not only reduce the cost of business, but also provide consumers with greater convenience, and become a new channel to stimulate consumers' recycling consumption.