How Long Should A Shop Display Be Adjusted?

Facts tell us that sometimes there is no need for words. Simple patterns are the language of the world.

Look at the strange signs on these doors, guess what merchandise they are selling? Do you have the desire to go in and see? Have the teachers ever thought about how to display their own shops? What lights, colors, matching, shop windows, shop planning?

Do you need to adjust the display once a week? This problem has its origin. I remember that ten years ago, there were few brands in China, and there were few brands of Chen Li.

The brand is in the form of a large agent in the whole country. The big agent has its own display department. The headquarters will send the large quantities of goods to the agents several times, and the sales managers of the agents will distribute the goods to each shop according to the actual situation. Once a week, the store will show the result of the new goods once a week, so the Chen Li Shi will have a display once a week.

By 2007, many domestic brands began to have relevant posts such as Chen Li and so on. Before that brand, many Chen divisions scattered to various brands, which continued the initial adjustment frequency and once a week.

But the frequency of many brands doesn't look like that.

In that case, a new product last week, most brands were new products in the three week, so when there was no new goods, there was nothing to show.

For those shops that last three weeks last time, how often should they be displayed?

The life cycle of each product is about 10 weeks or so. It is displayed in different places of shops. The probability that customers will see it is different. Then, the display must be mobilized regularly. How often do I adjust it? My experience is as follows:

The display must have a purpose and can not be displayed in order to display. If you want to adjust the layout, you must think about what goods you sell this week. What are the main items you sell?

Flexible control does not mean that the original two Monday major, 10 days can not be moved; a Monday minor, in fact, the eight or nine day after tomorrow does not matter.

There is no problem in pushing ahead in advance. The key is to know clearly what the purpose of the display is.

1. every time you put on the new product, you must have a major tune.

It includes the integration of goods, regional planning, side hanging display, window display and model display, ornaments and stacking display and so on.

2. No.

When it comes to two Monday major.

The content is the same as the new product, because after two weeks of sale, there may be a lot of broken codes for the original salable goods, and some of them are not sold well even in good locations, and the models are not fresh for a long time.

After all, the product life cycle is only 10 weeks, and we must leave good location to the goods we want to sell.

3. when it's not on the new product, every Monday minor, the minor key includes the side hanging display and the model. After a weekend, the dressing and Spot hanging products of the shop will change, some of them will be sold off, and some will not be sold. Then these products need to be replaced, so the minor changes are more about replacing part of the hanger and store models.