How To Build A Shopping Paradise For Customers

Color control in shops is the top priority of shop atmosphere design. Color is closely related to brand, indoor environment and clothing style. Effective color design enables customers to feel the unique charm and personality of the clothing brand from entering the shop door, so that the perceptual factors of customers can be sublimated and eventually their desire to buy will be mobilized.

The lighting effect can improve the aesthetic value of clothing stores and play the role of changing the sense of space and giving space personality. Therefore, lighting is one of the most important tools in the design of store atmosphere. The application of lighting is a systematic project. The author thinks that the application should be analyzed from three aspects: brand style, decoration technology and the structure of the store itself. The role of light is not only to illuminate a certain space, but also to highlight the clothing itself and create atmosphere. Therefore, Clothes & Accessories The type and the expected effect are the first factors for a store designer to consider.

　　 clothing The competition of stores is the competition of their brands. In order to highlight the brand culture and ideas, network and multimedia have gradually grown into a sharp weapon to display the characteristics of stores. In store Tone And the clothing characteristics of the corresponding music selection play, such as full of youthful vigor clothing shop can play fashionable pop music; retro style clothing shop can play classical music; formal and professional wear shops can play music of petty bourgeoisie sentiment; children's clothing shop can put some cheerful nursery rhymes. At the same time, the company can also play video clips and product advertisements through video devices, so that customers can have a deep understanding of the brand.

Urban people are tired of business and political circles, and their physical and mental exhaustion is self-evident. Under the condition that the store area is large, the operator can skillfully set up a rest area to create a shopping paradise for customers. Among them, a sophisticated bar, several bottles of high-end wine, 35 connected notebooks and magazines full of leisure and fashion can completely ease the tension of customers. At the same time, ingenious setting of the rest area can also make the different styles of clothes invisible, and during the rest time, customers can appreciate the advertisements and publicity brochures of the terminals so as to achieve the goal of killing two birds with one stone.

Odour can also give customers a different feeling. Therefore, store odor is very important. Good smell will make customers happy, while pungent and weird smell will make customers leave quickly. In some new stores, the smell of paint left by decoration will be pungent, and some new fiber clothing will also bring some flavor. In this case, it is necessary to spray fresheners in the store, not only to remove peculiar smell, but also to make customers comfortable. However, it should be noted that when spraying fresheners, they can not be used too much. Otherwise, they will be disgusted with people. We should pay attention to the concentration of fresheners and the ceiling of customers' smell.