Clothing Trademark Transfer Will Open Brand Of Garment Enterprises.
In recent years, as the world's brand representative factory, China's manufacturing industry has developed rapidly, creating a golden period for the development of small and medium-sized enterprises. However, under the influence of the world economic environment, the number and profit margin of the foundry industry have declined sharply, and the small and medium-sized enterprises which rely on foreign trade and foundry industry are facing the survival crisis, especially the clothing enterprises are struggling.
Since last year, the collapse of a small and medium-sized enterprise has swept the Pearl River Delta region. Data show that hundreds of small and medium-sized enterprises are closed every month in Dongguan alone. In 2015, affected by the further decline of the economic climate index, the collapse of SMEs in the Yangtze River Delta also occurred. According to the statistics of Wenzhou, 40% of SMEs in Wenzhou are facing the risk of bankruptcy.
Experts said: "the reasons for the collapse of SMEs are not only the economic and environmental background, but also the lack of innovation ability of our enterprises and the weak brand awareness. Only by firmly establishing brand awareness and increasing the pace of branding development of national enterprises is the good solution to the crisis. Take Apple mobile phone as an example, manufacturing enterprises have only one hundred or two hundred yuan or even tens of yuan, accounting for less than 5% of the value of the mobile phone market, and most of the profits belong to Apple Corp with trademark. Therefore, it is the only way for SMEs to apply for registered trademarks and expand the influence and appeal of brands and trademarks.
In addition, the head of the enterprise said that although Chinese characters are numerous, it is difficult to choose a satisfactory brand name. Especially for clothing enterprises, trademark is the primary factor to attract customers' eyeballs. Foreign successful enterprises are without exception. trademark Name and easily recognizable trademark pattern. China How can garment enterprises speed up the process of branding?
In fact, in the field of registered trademarks, many garment enterprises have chosen the "shortcut" - Monkey King's trademark transfer network. Monkey King trademark transfer network as the largest platform for the transfer of clothing trademarks in China, brings together the most fashionable European style clothing trademarks in China. Since the birth of the website, the customer service system has been continuously improved, service quality has been improved, and garment enterprises have provided a one-stop service from trademark registration to license taking and transfer, so that customers can easily get the best clothing brand trademark in the industry, and successfully lay the foundation for the success of enterprises.
according to Monkey King The director of the trademark transfer network revealed that monkey king took the concept of good faith management, took every client's trust and trust seriously, insisted on providing customers with quality products and services, and led the clothing enterprises to create wealth and achieve their dreams, and received the unanimous admiration from the customers. In the future, efforts will be made to create the first brand of trademark transfer in China.
Trademark as a symbol of enterprises, many small and medium-sized clothing enterprises have realized the important role of trademarks in the development of enterprises. However, due to the fact that the process of trademark registration is not familiar with the practice, there are many twists and turns in the process of applying for trademark, which seriously affects the implementation of enterprise development strategy.
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