Anta Takes Advantage Of The Running Market And Is Committed To The Popularity Of Top Runners.
Anta
Ding Shizhong, chairman of the board and CEO, explained the connotation of running strategy. Running is a public sport, and everyone is equal before running.
At the press conference on that day, Anta launched the five largest market in one breath.
Running shoes
Technology includes elastic glue, flexible column, easy bending, energy ring, double bottom and so on.
For runners, the most necessary equipment is shoes and clothes, and some professional ones include kettle, pedometer, heart rate function watch, wrist watch, etc.
Among them, running shoes need to be replaced almost every 800 kilometers.
From the current market sales, the sales of jogging shoes in sports footwear products account for 80% of the total, and all kinds of road racing events such as marathons blossom everywhere in China, and the running industry has become a competitive market for sports brands.
The industry generally believes that running has a good mass base, limited venue, and diversified space, huge consumption space.
As the 14 consecutive year, it ranks first in the market share of the national sports shoes market.
Sports brand
It is impossible for Anta to miss the industrial banquet of running.
It is worth mentioning that the appearance of Challenge100 running shoes became a highlight of the day's conference.
This professional running shoe is built by Anta for Chen Bin Bin, which helps him to complete the ultimate challenge of 100 marathons for 100 consecutive days.
For Anta, sponsorship of 100 days, 100 marathons and other extreme running shows Anta's confidence in running the industry.
Ding Shizhong said, as the leading mass sports brand in China, we will strive to create better running activities for all of us, and also make the top runners technology popular, bringing the achievements of scientific and technological innovation to the overwhelming majority of consumers, and supporting everyone to participate in sports better.
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