Run, Brother Runs Out Of The Chain Of Fire.

Who runs the "run men" economic chain?

Today's running men are known to both young and old in China.

Come again.

In the first episode of the first episode, Baby was obviously a little excited.

People in the stands are even more excited, because 1/3 are children - even after 00 starts to catch stars! Starchasing is just the beginning, and the benefits of these "running men" stars create more impact than this.

It can be said that "run men" have already run out of an economic chain.

"Run the man" ran red and purple.

Star endorsement received soft hands

Angelababy, a woman with some personality, is very dedicated. He makes fun of fans and makes fans of yogurt with her fans. Fans play the game of running men. She can not help but help them for 1 hours.

"Why is it so spun?" it is said that Angelababy's current endorsement fee is as high as 5 million yuan a year, approaching the first line actress.

Her popularity also rose rapidly after the launch of the runner.

The endorsement of the "runner up 2" naming business is expected to be low.

But the others have not been able to be so high profile, but since the "runner up" was launched, endorsement and business activities have received a soft rhythm.

For example, the "runner up" hot became the "red fried chicken" Deng Chao, there are many light endorsements: in October 2014, "running men" on the first day of the season, Suning announced its endorsement brand, the advertising blockbuster also broadcast in Zhejiang satellite TV that night. At the end of October of the same year, SENG integrated kitchen also announced the choice of Deng Chao endorsement brand.

For example, film and television, "love" and "hasty year" were released at high box office during the "running men" program.

By Angelababy and Chen he starring in the "micro love", with two people's topic of enthusiasm to become a box office dark horse, the box office on the day of the exhibition reached 36 million yuan, released three days at the box office of over 100 million good results.

In the same year of hasty year, Zheng Kai and Chen he starred.

The scandal of "big black bull", Li Chen and Fan Bingbing, has made the legend of Wu Mei Niang red.

In terms of entrepreneurship, Zheng Kai is the most intelligent person.

Ever since he became famous in "running boy", he immediately

DUEPLAY, the first single item is a mushroom P trousers, which is said to have sold two thousand items in a few days.

Recently, he also invested in Chao card Dahood, opened the first store in Beijing, the opening ceremony is to pull the "run boy" good brother Deng Chao rally.

"One tear is broken" is to earn eyeballs.

Someone sold clothes and free advertising.

In addition to the stars, every male or female sponsor, or a large or small sponsor, is one of the highlights.

For example, in the first quarter of the season, the "runner up" sponsor, the lingdu automobile, used the slogan "run, lingdu, run, brothers" to let many audiences remember it.

With the popularity of "running men", lingdu's popularity and exposure rate also rose sharply.

Suning.com is also one of the "runner men" sponsors, but its implantation is more straightforward, such as Suning couriers, envelopes containing Suning logo, or the appearance of stores directly.

Some people think that suning.com's implantation is too untechnical. It can be seen again and again, and it is deeply embedded in the audience's mind.

The most obvious sponsors are Hai Lan's home, because stars are wearing their home clothes for every show.

Hai Lan's family sponsored the two season "running men". In the first season, it was tucking out because of the ripping of clothes, but in the second quarter,

All of a sudden, upgrading is very good.

In fact, in the first quarter, there was one of the most profitable sponsors - "Hangzhou I LOVE CHOC".

"Running men" consumed about more than 100 items of our clothes in the first quarter, but they were bought by our crew in their own pockets, not sponsored by us.

After the first season's broadcast, it's really helpful for our sales. "

I LOVE CHOC brand leader told reporters.

Sold hundreds of clothes, but also made an ad for free, worth!

"Famous brand" sells about 200000 pieces in a month.

Derivatives, hi, sellers, buyers.

The post run effect of "runner up" in the first quarter is far ahead of the ratings.

In the second quarter, the ratings began to grow.

Data show that the second quarter of the first CSM50 City ratings of 4.794, the share of 15.103%, creating the history of Chinese television variety show premiered the highest.

The affiliate program "running male" came in 3.272, ranking second.

The volume of network play, "run the brothers" weekly volume 239 million 360 thousand times, far ahead.

It seems to catch the fire of running men.

For example, funny and violent "tear the famous brand war".

It is no exaggeration to say that no matter whether primary school students play or small white collar parties and company team activities, "tear the name brand" game has become a favorite program of many people.

The reporter found a Taobao store selling "famous brand". There were only 11 products in the shop, 1 were freight pats, 5 were facial masks, and 5 were "running men" props.

The sales volume of the 5 masks was zero in the past month, while the sales volume of the 5 "running men" items was quite amazing. The highest volume of "famous brand" sold more than 210 thousand pieces in 30 days, and more than 12000 sales of vest type "famous brand".

It is said that "famous brand" has occupied the stationery store at the entrance of primary school, and has become the most popular toy nowadays.

In the first season of running men, a black mask used by Angelababy in Korea has become Taobao's "exploding money".

And other brands of black mask are also competing with "running men" to catch up, known as "Baby the same paragraph".

For "running male" fans, a photo of Angelababy applying black mask is enough for them to go out of their pockets.

For example, "big black bull" Li Chen in the program competition, did not intend to be stripped of the flower underwear, after the program was broadcast on the top three micro-blog hot search list, second days in the early morning Taobao sold "Li Chen with the underwear".

On Taobao, you can type 29 thousand and 700 men in the same way.

From scarves to socks

All of them have the same paragraph.

The most exaggerated thing is that the retro clothes worn by the "Uncle running men" in the 80s of last century have been on the top of search hotspots and advertising bars.

I can't help feeling: fans' money is really good!