Domestic Electricity Providers Aim At Luxury Outlets

Luan Ji, general manager of luxury gift department of Jingdong, told reporters that in the operation of luxury category, Jingdong adopted the strategy of combining proprietary platform with platform. The standardized bags and accessories were mainly self operated, but the non-standard products represented by women's clothing were mainly platform.

"SKU quantity is too large, all self operation will generate a lot of inventory."

It is understood that, in order to ensure the quality of self-employed luxury goods, Jingdong luxury department has about 40 buyers, including Guan Peisheng, and a professional buyer who has pformed from the brand side.

Luan Ji said that the goal of Jingdong luxury goods is to achieve "upstream channel" as far as possible, and to reach deeper cooperation with more brands.

The vice president of Jingdong group and the general manager of Jingdong open platform business department, Xin Li Jun, said that the price sensitivity of luxury consumers is low, but their sensitivity to services is even higher. Therefore, the image of Jingdong "genuine goods" is close to the needs of luxury users.

From home appliances to department stores to luxury brands, Jingdong, suning.com and Alibaba focus on and choose products. They also reflect the development of large scale electric business vane.

However, the cooperation between Jingdong and the above glasses brand is only the first step for the electricity supplier to truly join the luxury brand.

At present, in addition to Jingdong and other large electricity providers, walking show network, Fifth Avenue luxury network, Shang pin net are all operating luxury brands.

However, there are not many luxury brands that directly cooperate with the e-commerce platform.

One is close to international.

Insiders told reporters that luxury brands are considering.

The demand for traffic is not high, but the brand atmosphere of the platform is highly valued. It is similar to the requirements of the adjacent brands when the location of the shop is similar. Luxury brands will never let their advertisements appear on the same page with hundreds of dollars of domestic brand advertisements.

From this perspective, luxury brands have not yet taken a glance at China's electricity providers.

According to the luxury industry, even

The difficulty of channel management in the luxury industry is also very difficult.

At present, the main purchase channel of luxury electric business is to cooperate with luxury brands to get goods, get goods from agents, and get goods from trading companies. Such channels are purchased at wholesale prices, and both quality and profit are guaranteed.

But it is not easy to get through these three channels, and many brand agents do not have the right to decide their own cooperation with the electronic business platform.

This directly causes the quantity and time of goods to be guaranteed.

If these channels are skipped, there are also electronic business platforms that purchase goods similar to purchasing agents, that is, entrust individuals or businesses with overseas resources to acquire the overseas price of luxury goods by way of orter shopping, special store purchase and tax evasion.

However, this mode is not different from traditional purchasing agents, and it is difficult to maintain fidelity.

The biggest difficulty of self catering luxury goods business is to improve the purchasing supply chain. Only by obtaining the brand related cooperation authorization can we solve the problem of quantity and fidelity.