Competitiveness Of China'S Sporting Goods Industry

Last year, the State Council issued several opinions on speeding up the development of sports industry to promote sports consumption, which raised the national fitness strategy into a national strategy. It put forward that the total sports industry in 2025 will exceed 5 trillion yuan and the target of 500 million sports population in the whole country.

If 500 million people are not less than two times a week and take part in sports activities of less than half an hour, there will be tens of billions of sports volume, sports clothing, shoes, equipment, venues and coaches will have a full range of demand growth.

Therefore, Peng Xiao believes that under the promotion of national favorable policies, China's sporting goods industry is expected to usher in another "golden ten years".

The sports fair, known as the "barometer" and "vane" of China's sporting goods industry, ended in Fuzhou yesterday.

Peng Xiao, vice chairman of the China Sports Goods Industry Federation and deputy director of the sports equipment and equipment center of the State Sports General Administration, said in an interview that the current sports fair reflects that China's sporting goods industry has already gone out of the previous few years, but the whole industry is still at a low level.

No fundamental improvement has been made.

In the past few years,

The decline will affect many domestic sporting goods enterprises in order to save money, or reduce the participating area of the Expo, or give up the registration.

However, this year's Sports Fair attracted 1124 Chinese and foreign enterprises to participate in the exhibition. The number of exhibitors was over 2000, and the area of enterprise signing was the first time to exceed 65000 square meters.

Peng Xiao said: "from these aspects, we can see that the recovery trend of China's sporting goods industry is very obvious."

During the 4 days of the sports fair, Peng Xiao visited nearly 100 exhibitors to understand their operation.

He concluded that the quality of local sports brands continues to improve.

It has also been improved, but no fundamental changes have taken place. The R & D capability of R & D is insufficient, and the added value of products is low.

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